December 09, 2021

Preference for traditional TV! German viewers look down on online video

I do not know if everyone is concerned about it. The emergence of online video has caused many viewers who originally like to watch television programs to have interest in the transfer and have been paying attention to online video. This has also reduced the number of television viewers. However, a recent research report by a well-known market research agency GfK GfK showed that the German public prefers traditional TV programs and is not overly affected by online video.
These surveys are GfK's survey of 2004 citizens aged 14 and over in Germany. There are many interesting figures in the survey results. At present, 94% of families in Germany have at least one television set. In these homes with TVs, the proportion of 1080P Full HD TVs is 85%, and this figure was only 48% in 2012.

More than 50% of users like to watch traditional TV shows
Among the German TV viewers, the use of the live broadcast feature and the use of the seven-day lookback feature accounted for the most users, which accounted for 50% of the total, while the use of VOD video on demand accounted for only 39%. This means that half of the users still prefer to watch traditional TV programs for playback, and network video on demand accounts for less than 40%.
It is worth noting that the report also pointed out. In 2016, the penetration rate of German smart TVs has now reached 50%, and in 2012, the penetration rate of smart TVs was only 21%. In terms of pay-TV viewing habits, only 30% of users express their willingness to pay for online video programs, and 53% explicitly do not watch paid online video programs. Therefore, it seems that the German people still prefer to watch traditional TV programs instead of online videos.
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