[PConline News] In recent years, with the growing space for wearable smart devices, many well-known sports brands have also invested in the smart device market, such as the previous Nike, Under Armour and Adidas. Nowadays, the well-known shoe factory New Balance has not let go of this rush to make a comedy. Although New Balance started late, according to foreign media reports, New Balance has officially announced its "Digital Sport" digital sports plan, developed a number of wearable devices, which will focus on smart wearable devices and embedded sports technology , Its first smart watch equipped with Android Wear will also debut at the end of this year, feeling New Balance this is to come from behind. In an interview with foreign media, New Balance CEO and President Rob DeMartini stated: “The original intention of NEW BALANCE's electronic sports products was to serve runners.†We also stressed: “We did not launch such products to enter the electronics industry. We are trying to create better sports products to better serve our customers and provide customers with a better shopping experience.†It is understood that, at the CES electronics event, Intel announced that it has reached a cooperation agreement with the well-known sports brand New Balance, and will jointly launch sports-based smart watch wear products. This smart watch product is built-in Intel's technology, and in the design and feel of New Balance is responsible for the company, and New Balance company also has a special activity tracking budget rules embedded in the smart device. Smart Sports is a brand-new field that will develop rapidly in the future. NEW BALANCE will provide users with top-notch intelligent sports products to help every athlete maintain the best condition. The smart watch of Android Wear system will be used to help athletes and runners keep an optimal status at all times. It is also worth noting that the difference between this smart watch and general smart wear is that even without the smart phone connection, this smart watch can also use its GPS positioning and music playback functions. The emergence of this feature can reduce the burden on users of carrying mobile phones while running. In addition, New Balance positioned this smart watch as a more professional sports field, distinguishing it from the smart watches on the market that are more focused on daily use, and the sports area is also a field where New Balance is better at. It is reported that, apart from the development of smart watches, New Balance will also create other wearable smart devices. It is like the New Balance smart running shoes equipped with sensors and smart wear sportswear. For New Balance's products, its value and cost-effectiveness have always been good, let us wait and see their smart wearable products.
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