March 29, 2024

What is the gameplay of the "cloud + end" in the car networking market?

The Beijing Auto Show, which opened this week, once again caught people's attention to smart cars and car networking. These two concepts are not new, but in the context of China becoming the largest automobile country and the rapid development of mobile Internet, and entering the 4G first year, "car + mobile Internet + intelligence" is still the focus of many car companies and Internet companies. The "end" of the car enterprise and the "cloud" of the Internet, who will laugh at the end?

The "end" of car companies and the "cloud" of foreign IT giants

From the perspective of the Internet of Everything, the Internet of Vehicles belongs to a category of the Internet of Things, but at present each car company is independent, and the so-called "smart, connected" cars are built. Such as Ford SYNC, BMW iDrive, Universal OnStar, SAIC inkaNet and Changan Incall. In this case, if you buy a Ford, you can't interact with BMW's local friends. Some people may say that you can use WeChat and Weibo, but is that still a car network?

On the other hand, car companies are not very aggressive in promoting the Internet of Vehicles. We can't deny the IT research and development capabilities of car companies, especially foreign car companies, but we can't overestimate their understanding of the Internet. Taking the three German car companies as an example, Audi continues to improve the MMI system, and BMW and Mercedes-Benz promote the self-developed iDrive and COMAND. These in-vehicle systems monitor vehicle status, control car Bluetooth phones, radios, navigation, air conditioning and multimedia devices, but all remain at the "end" level.

The Internet of Vehicles first completes the information transmission and exchange within the car through a variety of sensors mounted on the car. This is the current research in the vehicle system. However, the Internet of Vehicles also needs to access the Internet, using the mobile Internet to interact with everything outside the car (including road conditions, front and rear cars, etc.). Then, letting the cars interoperate, this has become something that Internet companies are good at. In fact, they have already begun to lay out.

But at present, the layout of the three major technology giants on the Internet of Vehicles is more like an extension of the operating system war: Apple's carplay can only run on ios, Google sets up the Android Alliance, Microsoft uses Windows as the entry point, and takes the opportunity to promote WP mobile phones. These IT vendors have solved the "cloud" difficulties that car companies do not have, but at the terminal level, how does a car with an ios system interact with a car equipped with an Android system? This is yet another variant of the chaos of car companies.

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