Beyond wearables, Apple is obsessed with wearable mobile medical

Recently, it has not only revealed that Apple has frequently recruited medical health and wearable device talents, but also broke the HealBook application and iWatch plan. Today's report from Reuters once again confirms Apple's obsession with the health care industry.

An important researcher in the field allegedly joined Apple two weeks ago. In addition, a medical professional and hardware expert also joined Apple. Sources related to the matter refused to disclose their names. Not only that, an anonymous person told Reuters that he recently had the opportunity to sit down with the executives of the Apple iWatch team, who told him that Apple was interested in surpassing wearables and mimicking the App Store to consider creating a health care platform.

For unofficial news, Apple spokespersons will not comment as usual. However, there are still seven months left until the time promised by TIm Cook.

Apple's future, equipment as a service

Yesterday, Fred Wilson was a guest at the TechCrunch Disrupt conference, saying that Apple will lose its top three in the tech world by 2020. The reason is that "Apple is too rooted in hardware, but I think hardware is becoming more and more a commodity. Most of their products in the cloud are not very good, I don't think they have considered data and cloud products."

In response to this remark, DaringFireball, which has always maintained Apple, took a look at Wilson's history: In 2009, because he was not optimistic about Apple, Fred sold all the Apple stocks. At that time, Apple's stock price was $91, and now it is $601. In 2010, Fred began pushing Union Square Ventures to invest in Android-related projects. Obviously, for Apple, Fred has always been bearish.

Everyone has his own position, and Fred has his own position, which is normal. But now it is necessary to discuss it rationally, whether Apple's future is limited to hardware products.

In fact, from iBeacons to the rumored HealthBook, we are clearly seeing Apple's expansion of hardware products. If you look at mobile devices such as the iPhone from the perspective of iBeacons, are they just a mobile phone in the hands of users? No, it is an interface that makes it easy for merchants to serve consumers.

It’s the popularity of smart devices like the iPhone that has made the mobile Internet boom. Between the digital world and the atomic world, smart devices such as the iPhone serve as the interface for communication, while the mobile Internet provides services to users through individual applications. So I agree with the concept that was previously proposed: Device as a Service.

No matter what the user behind the smart device is the cloud, big data, deep learning, he only cares about the final presentation.

And through the platform built by billion-level Internet hardware products, although Apple lags behind Google in data and cloud, it still has considerable advantages in other aspects. According to a previous conference call by Cook in the 2014 Q1 earnings report, Apple currently has 800 million iTunes accounts, most of which are tied to credit cards. Although Google Now's experience is better than Siri, it doesn't mean that Apple can't improve, and Apple has more in-depth information about Google's more specific information.

Specialization of wearable devices

If the news disclosed by Reuters is true, then we can judge that Apple will continue to play its outstanding advantages in products and conquer the medical health industry with a killer product. Although it is not clearly stated what this product is, it is almost certainly iWatch and the software and Internet services provided by Apple.

Recently, there is a popular saying in the industry, how about wearable devices, everyone is waiting for Apple's iWatch to make a clear definition of product form. So, does Apple’s move into the health care industry indicate the direction of wearables?

According to Apple's current actions, if we still regard iWatch as a consumer-grade electronic product, it is a bit unreasonable. The high-tech bracelet, which may integrate heart rate, blood sugar, blood oxygen and other biosensors, regardless of pricing or function, can not be seen close to the people. Regarding iWatch as a consumer electronics product, it is a wishful thinking. iWatch is more likely to be a professional hardware device that changes the traditional medical model.

The book "Subversion of Medicine", with detailed arguments and vivid cases, points out the current abuses of the medical profession:

Institutional design and diagnosis and treatment methods based on evidence-based medicine can only benefit an abstract group and cannot benefit specific individuals;

Some prestigious experts have proposed their medical advice and “health guidelines” that influence the medical decisions of the general public, but the opinions of these experts lack sufficient data to support them.

The author believes that to solve these problems, “requires experimental data for individuals rather than groups.”

Now with the deepening of our mobile Internet, our mobile health reforms are increasing. But mobile-based mobile medical innovation is still just reorganizing information. And iWatch, as well as wearables, is the scalpel that the health care industry needs to solve its own problems.

"Subversion of Medicine" once looked forward to the future of mobile healthcare:

In the past, data that patients and doctors never had before have now come to our attention. In the electronic health case and the patient's personal health management system, there is a patient's biological and DNA ranking data that lists all pharmacogenomic interactions. After the yellows don’t say that they are shared with the pharmacists who are in charge, the prescriptions for the condition have a new level of precision. As time progresses, the number of face-to-face clinic visits will be significantly reduced, and the number of patients visiting the emergency room will be reduced accordingly. Doctors who are proficient in digital medicine will have an absolute advantage. Their data on treatment outcomes, quality of service and cost will be published online and will be updated automatically. Old family visits will return to the stage, but through the Internet.

But these visions must be reflected in a physical product. If there is no hardware as the interface of the service, the virtual service will not be exported.

And what kind of inspiration does Apple's approach have for the current field of wearable hardware startups that are in full swing?

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