May 03, 2024

IPhone 4S war late telecommunications emboldened what?

The sale date of the telecommunications iphone 4s has finally been finalized. Telecom announced that it will launch the iPhone 4S on the 9th of next month. Compared with China Unicom's iphone 4s, the Telecom version of the iPhone 4S is a bit late. In this iPhone 4S competition, what are the advantages of telecommunications?

"Be sure to buy the iPhone 4S, and users who must buy a telecommunications version will not be too many." Telecommunications industry observer Xiang Ligang said. Indeed, many fruit powders bought bare metal on Apple's official website or bought a contract machine at Unicom. The first opportunity has already been lost. If telecommunication wants to gain the upper hand in the contest with China Unicom, it must do its best to highlight its own advantages.

Telecommunications cards are covered

Compared with China Unicom, China Telecom's one disadvantage lies in its speed. It is reported that the current 3G network bandwidth peak of telecommunications is 3.1Mbps. Unicom has previously stated that its theoretical peak value of 14.4Mbps for 3G network speeds appears to have clearly surpassed telecommunications.

However, when users use the iPhone 4S, the speed of the Internet is related to the time and environment. Xiang Ligang believes that 14.4 Mbps is the theoretical peak value, and the difference in real use will not be too great.

In addition, telecommunications are superior in the coverage of indoor and rural networks, which may be the cards behind them. At present, the telecommunication 3G network is the first to cover all cities above the county level and 90% of the townships. The indoor and extreme environment (high-speed rail) coverage is also better. For those who often go to townships, take high-speed trains, and frequent business trips, the telecommunications version of the iPhone 4s is quite attractive.

Package flow advantage

The author compared the two versions of Telecom Unicom's contract plan, found that in the package traffic, telecommunications version of the package traffic than Unicom. Taking Unicom's 286 yuan package and Telecom's 289 yuan package as an example, the telecommunications packet traffic is 1500MB, which is 400MB more than China Unicom's 1100MB traffic. Similarly, telecommunications 389 yuan package package flow 2000MB, 400 yuan more than China Unicom's 386 yuan package. The 400MB traffic has a certain appeal for people with heavier Internet addiction. In terms of voice, telecommunications 289 yuan package domestic voice 990 minutes, China Unicom 286 yuan package only 900 minutes.

Although lost to telecommunications in terms of traffic and domestic voice, China Unicom's iphone 4s contract is more attractive in the number of text messages. Telecom 289 yuan, 389 yuan two packages are packaged SMS 180, while China Unicom 286 yuan, 386 yuan package are packaged SMS 280, 380, far beyond telecommunications.

In this regard, Mr. Hu, who is using the iPhone 4, stated that he often uses mobile phones to read the news on the Internet and rarely send text messages. Therefore, he feels that the telecom version is more cost-effective. Last month, due to the frequent use of mobile Internet in the field, his traffic exceeded 66MB.

Telecommunications services must keep up

On the threshold of entry-level packages, telecommunications will be slightly lower, with the lowest price package at 49 yuan and Unicom's minimum package at 66 yuan. However, since the telecommunications medium-level package is 3 yuan more than China Unicom, it will cost 72 yuan over two years and 108 yuan over three years. Telecom has no advantage in terms of price.

Therefore, Telecom must have more advantages in the post-service in order to win the battle with Unicom's iPhone 4S. China Unicom revealed on Weibo a few days ago that the iPhone Club uses the 10018 hotline, micro-blogging service, and online customer service to provide various exclusive services for iPhone 4S users, as well as a number of convenient services such as "traffic reminder" and "mobile phone business hall". According to sources inside Telecom, iPhone 9S will be launched after the iPhone 4S is on sale on March 9.

On the whole, telecommunications have lost opportunities and it is difficult to capture the iPhone 4S market. It is necessary to increase the intensity of post-service and highlight advantages in order to capture the hearts of more users.

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