Cloud TV *** release concept hype controversy

TV companies’ promotion is too fast and the content of the platform is short-circuited. Recently, the “2012 China 3D Product Consumption Trend High-end Seminar” was held in Beijing. The “White Paper on China Cloud TV Development in 2011” was formally published and issued for the first time to the development of China’s cloud TV industry. Panorama scanning and deep interpretation. It is understood that the "White Paper" was drafted by the China Electronics Video Industry Association and the China Consumer Electronics Industry Development Center.

Since 2011, the six domestic color TV companies have launched various models of cloud TV at the same time. At the cloud computing second revolution --- Ruiyun 1.0 system press conference for cloud computing technology, experts from the China Electronics Video Industry Association said that cloud TV is not a concept hype, but currently launched products are mostly conceptual products, with cloud The prototype of the service.

Cloud TV does not equal smart TV

What is cloud TV and what is the difference between smart TV and smart TV? This is a problem that many consumers want to understand.

Peng Jianfeng, deputy secretary-general of the China Electronics Industry Association, said that the so-called "cloud TV", if defined simply, could be described as an intelligent television capable of receiving cloud services. Therefore, there are three standards for cloud television: First, cloud TV can connect to cloud platforms, utilize cloud computing and cloud storage technologies, and do not rely on terminal hardware and software upgrades, enabling video on demand, multi-screen sharing, information retrieval, voice control, social games, etc. Wait. Second, Cloud TV has open operating systems, such as Android, Windows, Linux, and iOS, which can extend the various interaction tools needed for application software and cloud services. Third, Cloud TV itself is a TV set capable of receiving and decoding ordinary cable TV signals and terrestrial wave signals.

According to AVC's previous definition of smart TV, smart TV refers to a complete and independent operating system and an open application platform. It can independently install or uninstall applications through the network to add or remove corresponding functions or services. To meet the diverse and personalized needs of users of television products.

From this point of view, smart TV and cloud TV are not the same concept. Yu Liangxing, general manager of Aowei Consulting, stated that the fundamental difference between the two lies in the fact that Cloud TV is equipped with a cloud computing service platform. The main functions are implemented in the cloud, and smart TV intelligence The function can only be processed locally. As a result, cloud TV's TV hardware itself can be slimmer and lower cost.

Overproduced by manufacturers

TV access to cloud services is an inevitable trend in the development of the industry. Peng Jianfeng said that from the perspective of end products, the six domestic TV manufacturers have launched the "cloud TV" concept product. For example: TCL, Changhong, and Konka have all introduced voice recognition TVs and have achieved human-machine dialogue through cloud technology. For another example, TCL, Skyworth and Konka have introduced cloud storage services. "Although, the current product is called 'conceptual product' because current cloud TV is still in its infancy, with the prototype of cloud service, but in terms of the richness of service content and the convenience of human-computer interaction, It still needs to be improved."

Wang Haijun, vice president of R&F and general manager of the R&D center, also stated that “cloud storage is the direction of television, and if the storage does not have calculations, then it should not be the concept of cloud television.”.

An expert at the conference said that the existing cloud TVs in the market only achieved some functions, such as cloud storage. In fact, this already has a preliminary concept. Cloud TV and previous smart TVs and Internet TVs are indeed different products. However, the pace of corporate publicity is too fast, far exceeds the pace of product application and development, or exaggeration of publicity, so it is prone to speculation.

Peng Jianfeng said that for cloud TV, in addition to the gradual enrichment of application software and life work and entertainment functions, the most important thing to break through is the user experience. On the one hand, how can human-computer interaction be more user-friendly? "Television is to enjoy the culture, so the TV UI can't be as focused as the Pad and PC. It should be very casual and comfortable. The search also needs to be very humane, according to the user's habits have more active content promotion. On the other hand, with these functions, how to make potential buyers experience in the store is a major issue that manufacturers and service providers need to solve.

Color TV company's background short board

Wang Haijun said that the biggest problem with the current launch of cloud TV manufacturers is the ability to operate in the background. Because TV manufacturers' R&D personnel are all hardware design originators, and true cloud TVs use the content of the Internet to push TVs, manufacturers are relatively unfamiliar with this technology, lack technology reserves and talents, and do not have corresponding platforms and content. According to its introduction, the Ruiyun 1.0 system developed by its company is a cloud platform developed under the premise of Internet application and based on cloud computing, supporting various types of display terminals such as TVs, computers, mobile phones and other devices directly through the cloud. Platforms for computerized systems, applications running, management, analysis, interaction and storage.

A participating expert believes that color TV companies do lack background capabilities compared to some specialized IT and technology companies. Enterprises must make up for deficiencies in applications and interactions, both to speed up their own research and development, and to help third parties. "The use of third parties is faster, but because companies also have their own considerations, many are also accumulating research and development."

An industry insider said, “It is completely processed by the cloud, then the TV becomes a monitor. This is a color TV manufacturer does not want to see. The most important is that the current cloud service technology is still rapid development, can not replace the intelligence in the near future The function of television itself, so smart TV and the cloud will be effectively combined, so that the current cloud intelligence is formed."

Yu Liangxing said that in the future, the development of television will form the competition model of the industrial group: the joint competition model of panel + machine + license content + service platform.