When Huawei arrived at its best, the performance report for the first half of the year announced once again that Huawei has secured the third position in the global smartphone market and is among the “first groupâ€. At the same time, as the global communications equipment giant, when Ericsson and Nokia stepped back, Huawei rose against the trend. However, Huawei also has hidden concerns in the prosperous world. Now it is no longer the time for Huawei to turnkey and operators to operate. When the consumer business develops rapidly, it also brings new challenges to Huawei's internal management. On the outside, the current Huawei offensive is fierce, and recently launched a patent lawsuit against rival Samsung. For Huawei's consumer business, it still relies to some extent on "machine tactics", and the US market has not yet opened. This is a challenge for Huawei. The number of mobile phone models is much higher than that of Xiaomi "Ultra-low-end mobile phones are no return, Huawei does not play!" In the second half of 2014, Yu Chengdong broke the boat and decided to cut off Huawei's models by more than 80%. The total model type is no more than 10 models. Low-end models. In order to “weaning†from operators, Huawei reduced the operator channel to about 20%. It should be known that the operator channel once accounted for more than 80% of Huawei's total mobile phone shipments. The purpose of Huawei's mobile phone launch "streamline strategy" is very clear, that is, to catch up with Samsung and Apple. How to catch up? It is to focus on the high-end models in order to play brand influence. “Operators have changed their machines for three months. Huawei has sold a lot of low-end white-brand mobile phones in Europe. However, with the addition of more manufacturers, there is no profit at all, and there is no brand influence.†Yu Chengdong once said . Huawei has achieved good results in the two years since the launch of the “streamlining strategyâ€. For example, Mate7 has been in short supply for a long time. According to data from the market research institute GFK in June this year, in the mid-to-high-end price range of 2000-2500, 2500-3000, 3000-3500, and 3500-4000 yuan, Huawei ranked the top three in all the above price segments. Many Chinese consumers are no longer the "Apple or Samsung" thinking when buying mid- to high-end phones. However, can Huawei really get rid of the "sea tactics"? According to the records of the telecommunications equipment network management website of the Ministry of Industry and Information Technology, the number of mobile phone models launched by Huawei in 2015 is not much different from that of 2014. There are only 6 fewer mobile phone model records, and the rhythm of hundreds of models every year. In contrast, Samsung's effect of getting rid of the "sea tactics" is more obvious. The number of online records has dropped sharply from 111 in 2014 to 61 in 2015. As of August 10, Huawei has recorded 40 mobile phone model records this year, which is equivalent to ZTE, far more than Xiaomi, Meizu, OPPO, Lenovo, etc., and is still the most released model of domestic mobile phone brands. In terms of quantity, Huawei has not got rid of the "sea tactics." Since this year, Huawei brand has released Huawei P9, Huawei P9 Plus, Huawei G9 Youth Edition, Huawei Maiman 5 and other models, and the glory brand also released glory 8, glory V8, glory play 5C, glory play 5A , glory Note8 and other models. By the beginning of August this year, it is necessary to break through the "10 per year" control line set by Yu Chengdong, unless the glory brand is not counted. Explosive impact is not enough For Huawei, it is difficult to get rid of the "sea tactics" in the short term. Many mobile phone industry experts have said that because of the lack of explosive power, Huawei must rely on multi-category to pursue market share and sales. This view is also supported by market data. According to Kantar Worldpanel ComTech, in the first half of 2016, Huawei's smartphone market in China accounted for 24.5% of sales, followed by Apple. Xiaomi, Samsung and OPPO. Among them, Huawei Mate8 is Huawei's best-selling model, which contributes 12% of Huawei's overall sales. The sales of Redmi Note 3 and OPPO R9 accounted for 17%, which is higher than Huawei's “explosionâ€, and “one year†iPhone will take the proportion of explosives to new heights. The iPhone 6s contributed 37% of sales. It can be clearly seen through comparison that Huawei's explosive impact is not enough. Undoubtedly, Samsung is a veteran of the "machine tactics". In 2013, Samsung maintained the rhythm of launching a new mobile phone every week. However, from 2014 to 2015, Samsung's mobile phone continued its revenue decline for seven quarters, and Samsung began to survive as a gecko. Since 2014, Samsung has gradually cut off nearly half of its product lines, “stopping the blood†for falling revenues. Coincidentally, Huawei, who also adopted the “sea tacticsâ€, also realized this problem in 2014, but if Huawei can't get rid of the “sea tactics†in the short term, will it repeat the mistakes of Samsung? "Huawei can lay the product line so long. Compared with the domestic mobile phone brand, it has the advantages of supply chain and R&D." Zhang Lihua, the author of "Huawei R&D" and chairman of Beijing Chuanghualin Management Consulting Co., Ltd. said. In the view of communication expert Fu Liang, Samsung's tail-breaking strategy is worthy of Huawei's reference, increasing the sharing of components between low-end and mid-range mobile phones, thereby controlling inventory and reducing supply chain pressure. "Huawei is still trying. On the road, with the increase in channel control, sales volume and price, Huawei can come up with more funds to shape the brand."
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If your phone have some problems after
installed. For example, cannot turn on, no touch, no home button
function, flashing, lines on screen etc., please follow these steps:
1. Reinstall all flex cables from the motherboard and double check all flex cable is in good condition.
2.
Restart your phone: press home button and power button simultaneously
till the phone shut down, after few mins, turn the phone on.