Foreign media published an analysis on Saturday saying that as Xiaomi seeks to enter new markets to enrich its $45 billion valuation, recent reports suggest that Xiaomi may be developing laptops to challenge Apple's MacBook line of products. As a potential destroyer of technology giant Apple, China's smart phone rising star Xiaomi has gained close attention from the market. For Xiaomi, the company's ideas should highlight investors' long-term considerations of future consumer technologies. Xiaomi, who holds huge amounts of money and is expanding rapidly, naturally desires higher goals, not just selling cheap Android phones in emerging countries such as China, India, and Brazil. A recent piece of news illustrates Xiaomi’s thorough ambitions as the company is looking to consider challenging the MacBook, which has tens of billions of dollars in Apple’s notebook market. Xiaomi's new toy? According to Bloomberg News, there are rumors that Xiaomi is developing its own basic computer product line, which will further deepen the company's confrontation with Lenovo Group and Apple. The report quoted sources as saying that Xiaomi’s plan is still changing, but the company has already negotiated with South Korean technology giant Samsung Electronics to provide semiconductor and display accessories. The report also said that according to Xiaomi's plan, the company may choose the time window for the release of laptops in early 2016. Given China's current business environment and consumer spending may deteriorate, Xiaomi's plans to launch laptops may be variable. But with a few exceptions, Xiaomi’s strategy to enter the notebook market seems to be perfect, because the company’s business model is to undermine Apple’s high-margin consumer hardware business. Xiaomi's anti-Apple business model Xiaomi is an anti-Apple business model company that has sold well-designed, high-quality, low-cost smartphones and made money from users through a series of services in the internal ecosystem, showing that Apple and Samsung Electronics are attacking in the smart phone field. The will of high-end smartphone manufacturers. The laptop not only expands the business scope of Xiaomi, but also shows the market that the company, which has been established for only five years, is still evolving toward profitability. Although Xiaomi already has many mobile phone users, smartphones are not the ideal environment to support users for a lot of computing tasks. For example, gaming and productivity applications can make better gains in the big screen environment of products such as laptops. In fact, PC games are currently quite popular in China, because video game consoles such as Xbox have been officially banned in China for many years, until the official opening of the market to these products last year. Xiaomi’s positioning of himself also suggests that the company may enter the notebook market. Despite the rise of the smartphone business, Xiaomi and its supporters have always believed that Xiaomi is more than just a technology company. Like Apple, Xiaomi sees itself as a lifestyle brand and is eager to be the first global consumer brand in China. If you find such a route, Xiaomi may enter any optimistic market. At the same time, entering the notebook market will also bring some visible risks to Xiaomi. The most important thing is that the global PC market has experienced a shrinking for several years. However, Xiaomi is eager to become a global consumer brand ambition and will not have any connection with the market environment that Lenovo Group, Hewlett-Packard or Dell currently encounter. Although the global PC market is still in the doldrums, the Apple Mac business has maintained growth over the past few years. Analyzing the future growth strategy of Xiaomi, a fact is clearly in front of people: the company must continue to grow to prove that its $45 billion valuation is worthwhile. Taking into account this factor, it is not surprising that Xiaomi enters the notebook market sooner or later.
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