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Shandong Cable Launches New Year's User Visits
In early 2018, the Liaocheng Branch of Shandong Radio and Television Network Co., Ltd. (Shandong Cable) deeply embraced the spirit of the 19th National Congress of the Communist Party of China. Guided by the people-centered philosophy, the branch launched a comprehensive cable TV initiative across the city, bringing families together to enjoy the Spring Festival Gala through a special "New Year User Visit" campaign. This large-scale event was organized in line with instructions from the Provincial Party Committee's Propaganda Department, running from January 1 to February 15, 2018—spanning 46 days. The visit covered millions of cable TV users in the city, aiming to strengthen community ties and enhance user experience.
As a key state-owned cultural enterprise in Shandong, Shandong Radio and Television Network has consistently ranked among the top 30 national cultural companies for two consecutive years. After completing the integration of the provincial network, the Liaocheng branch has always prioritized social benefits, aligning closely with the work of the municipal party committee and government. It plays a vital role as the main channel for transmitting the voice of the party and the people, actively contributing to the city’s economic and social development.
In its business operations, the Liaocheng branch focused on improving user services and enhancing digital experiences. It aligned with the national "Smart City" strategy, implementing multi-service convergence and multi-format development. Leveraging the city's extensive digital TV user base and all-fiber network coverage, the branch promoted interactive digital TV applications and participated in the smart city construction of Liaocheng. Its efforts aimed to provide better cultural and economic support to the local community.
The branch also emphasized the importance of spreading the party and government's message through its "Rednet" mission. As a core part of the "Party Net," it ensures controlled and secure content transmission, offering a "Green Transmission Network" that is fully manageable and reliable. General Secretary Xi Jinping highlighted the need to meet people's growing demands for a better life, including access to high-quality radio and television services and well-crafted media content. In response, the Liaocheng branch continuously optimized service products, ensuring the public enjoys efficient and high-quality broadcasting services.
During the "New Year User Visit" campaign, the branch utilized the advantages of cable digital TV and broadband to improve user satisfaction. It promoted two-way TV services, on-demand features, and the Shandong Cable App, aiming to deliver an enhanced viewing and internet experience. With passion and dedication, the branch worked to maintain broadcast security and ensure a joyful Spring Festival for millions of users.
Furthermore, General Secretary Xi Jinping stressed the importance of ideological leadership and media innovation. The "New Year User Visit" exemplifies this approach, allowing the branch to engage directly with users, understand their needs, and address concerns. By visiting communities and villages, the branch aimed to bridge the gap between itself and the public, reinforcing its role as a trusted media source.
The Liaocheng branch emphasized the significance of the "Party Network," "Red Network," and "Green Network" in maintaining ideological control and promoting public trust. Facing challenges from alternative video platforms like IPTV and OTT, the branch remains committed to safeguarding the party's communication channels. Through initiatives like the New Year visit, it aims to highlight the value of its services and support the municipal government in building a stable and informed society. Ultimately, the branch continues to fulfill its responsibility as the voice of the party, ensuring safe and effective transmission of government policies and messages.
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