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Shandong Cable Launches New Year's User Visits
In early 2018, the Liaocheng Branch of Shandong Radio and Television Network Co., Ltd. (Shandong Cable) deeply embraced the spirit of the 19th National Congress of the Communist Party of China. Focused on the people-centered development philosophy, the branch launched a city-wide campaign to bring digital TV services closer to residents, especially during the Spring Festival. This initiative, known as the “New Year User Visit,†allowed families across Liaocheng to enjoy the Spring Festival Gala together through cable television. The event, which ran from January 1 to February 15, 2018—spanning 46 days—was organized in line with the instructions from the Provincial Party Committee's Propaganda Department. It reached millions of cable TV users throughout the city.
As a key state-owned cultural enterprise in Shandong, Shandong Radio and Television Network has consistently ranked among the top 30 national cultural companies for two consecutive years. After completing the integration of provincial and municipal networks, the Liaocheng branch has always prioritized social benefits, aligning its operations closely with the goals of the local party committee and government. It plays a vital role in conveying the voice of the party and the people, actively contributing to the city’s economic and social progress.
In terms of business expansion, the Liaocheng branch focused on improving user experience and service quality. It aligned with the national “Smart City†strategy by deploying advanced digital TV technologies and promoting multi-service convergence. Leveraging its extensive fiber-optic network that covers all communities and villages in the city, the branch significantly enhanced interactive digital TV applications. It also actively participated in the smart city construction of Liaocheng, aiming to provide better cultural and economic services to the public.
The branch is committed to fulfilling its mission of spreading the party’s message through the “Rednet†network, serving as a core channel for ideological guidance. It ensures a secure and controllable “Green Transmission Network†that is fully managed and free from harmful content. General Secretary Xi Jinping emphasized in his 19th CPC National Congress report that meeting people’s growing aspirations for a better life requires providing rich spiritual nourishment. This includes high-quality, efficient, and accessible radio and TV services, as well as well-crafted media content.
Through initiatives like the “New Year User Visit,†the Liaocheng branch continues to enhance service offerings, improve user satisfaction, and promote two-way TV and on-demand services. It also expands its new media platform, the Shandong Cable App, to deliver an even better viewing and internet experience for millions of users in the city.
In line with the 19th Party Congress guidelines, the branch emphasizes the importance of controlling ideological influence and strengthening communication methods. The “New Year User Visit†is a practical effort to bridge the gap between the company and its users. By visiting households and villages, the branch directly engages with users, listens to their feedback, and addresses their concerns. This approach not only improves customer service but also reinforces the brand’s trustworthiness.
The branch’s leadership highlighted the need to strengthen the role of the “Party Network,†“Red Network,†and “Green Network†in maintaining ideological control. With increasing competition from illegal streaming platforms like IPTV and OTT, it is essential to preserve the integrity of official broadcasting. The goal of the event is to reinforce the value of the radio and TV network as a reliable and secure channel for delivering government messages and policies.
Ultimately, the Liaocheng Branch remains dedicated to its responsibility as the voice of the party, ensuring the safe transmission of government decisions and supporting the stability of the community. Through continuous innovation and strong customer engagement, it strives to build a more connected, informed, and satisfied user base in Liaocheng.
Yixing Futao Metal Structural Unit Co. Ltd. is com manded of Jiangsu Futao Group.
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