Since the first year of VR has been a short time, VR that was originally hailed as “black technology†by many people and has been viewed as a new direction of future display technology by many investors has exposed many serious problems in the past year. , resulting in a large number of users to reduce their attention to heat, a large number of capital began to withdraw from the VR market, transferred to a simpler, lower cost AR market. This also led to VR Big Three's HTC, Sony and Facebook are getting worse and worse. After the first year of VR, the days of various VR manufacturers began to get sad, especially Oculus Of the three companies, Facebook may be the biggest expectation of VR helmets. Zach placed great expectations on his own Oculus and expressed Facebook's great interest in VR at several conferences. However, Oculus has not performed well in the VR helmet market and has become the bottom of the three companies. Oculus's failure to position product at the launch of the product caused sales to decline According to the news, Oculus launched a “Rift Helmet of the Summer†promotion to save his bleak market performance. The total price of VR helmets plus controllers dropped by US$200 again, for only US$400, and the previous US$600. Compared with the price, although the price reduction is a time-limited promotion, the decline in the selling price of the product still reaches 33.33%. This is already the second major price cut since Oculus's product launch. The Oculus sales in the first quarter of 2017 can be described as gloomy Compared to the PS VR, which is on the line of the people, and the HTC Vive, who sticks to the high-end line, Oculus has received little attention and favor since the day it was born because of product pricing mistakes. In addition to Samsung’s strong disruption, in the Q1 quarter of 2017, the top three global VR device sales were Samsung, Sony, and HTC, with sales of 490,000, 420,000, and 190,000 respectively, and Oculus ranked fourth. The volume is only 99,000, which is nearly double the gap compared to the third place HTC. Looking at sales records, I don’t know if Zuckerberg can laugh so brightly. In fact, Oculus is also very clear about the problem of poor sales due to pricing problems in its products. At the time of sale, the total price of the helmet and controller was as high as US$800, making Oculus even worse when it was not in time. So, at the beginning of this year, Oculus made a price cut and lowered the price of the original price of the product to US$599. However, from the Q1 quarter’s sales, the bad influence caused by the high selling price was not solved by the price reduction. Consumers have lost interest in Oculus. VR is difficult to be widely used by ordinary consumers because of its various shortcomings Virtual reality is a technology that has been developed for decades. However, it has not yet been widely used, not only because of the technical difficulties of product technology that are difficult to break through, but also because the starting point of VR devices is relatively high. High-end equipment and enough space simply can not get a good experience. For example, a company I previously had purchased a set of VR equipment and computers equipped with it, for a total price of nearly 50,000 yuan, and requires a lot of space. Both the selling price and the use environment of the products are not acceptable to the average consumer. Therefore, it is not surprising that the VR market is gradually retreating this year. There are even such "VR glasses" out on the market today. In addition, with regard to the immersive experience highlighted by virtual reality, external helmets are now connected by cables, and users are greatly affected when using the products, which is very inconvenient. In addition to external VR helmets, the current mainstream VR devices also have many types of cheap VR devices used with smart phones, but this product can not guarantee the actual experience, not only the picture is very vague, there are a lot of light leakage, dizziness, focus No serious problems are allowed, or even an immersive experience cannot be formed at all. However, this kind of cableless method has inspired a lot of VR manufacturers, and cableless VR helmet equipment will be the next development trend. The future of VR is still unknown but the cable-free structure will become a short-term development trend Facebook spent $2 billion to acquire Oculus in 2014. At that time, Zuckerberg expressed his ambition to say that VR will become part of the daily lives of billions of people in the future. But at this year's Global Development Conference, Zuckerberg's attitude toward VR finally began to change, admitting that for a long time, Oculus's VR equipment and related businesses have been at a loss, and the next step, Facebook will focus Put in the AR section. Oculus was forced by financial pressure to announce the closure of its VR studio Story Studio. This studio once created the VR film "Henry" and received an Emmy. From now on, Oculus is not far from when he exits VR. From Zuckerberg's attitude change this year, we can easily see that the replacement of the company members of the Big Three VR market has no suspense. The prospects for the VR market may not be as good as we have seen. At least before VR costs are greatly reduced and vertigo problems are solved, the widespread use of VR can only be a matter of empty talk. 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