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In response to the suspension of the review, Wu Yiming, the secretary of Op Lighting's board of directors, explained that “the material that was applied for listing by Op Lighting has reported the performance in 2013, and these results have expired by the end of June this year.†Wu Yiming said vowed, “We 9 In the middle of the month, the performance of this year’s mid-year report will be reported, and the approval process will be resumed. At present, the listing of the Oupu is in the normal progress.†At present, there is no action in the Op.
In fact, Op Lighting has been nervously seeking listings in the past two years because of the strong rise of emerging LED lighting companies and the rapid transformation of traditional enterprises. The company urgently needs to raise funds through IPO to develop LED lighting and expand circulation. market.
The reporter saw on the official website of the Opus that it only held a commercial lighting distributor conference with the theme of “Yue Ma Yuan Fei Guang Qi Future†in January this year. Compared with the vendor cooperation conference that Mulinsen is performing almost every month, Optel Lighting's actions in the distribution channel are very slow.
According to Opal Lighting's prospectus disclosed in the first half of the year, as of December 31, 2013, there were more than 37,000 sales outlets in various channels in the country. However, in fact, the dealer system that Opp has always been proud of is undercurrent.
“In the past, we were doing distribution to brands. However, in the LED era, it was obvious that Optel’s product update was slow, especially for many agents, and management was scattered. It is estimated that this is also the reason for the performance.†Not small.
When talking about the biggest difficulty of Ou Pu Lighting's transformation of LED, a distributor in Fujian bluntly said that its channel management is chaotic. "Many local small-store managers are also playing the sign of Op's agent. The chaotic situation will inevitably lead to very fierce price competition. It is still the price profit that is consumed internally. When it is compared with other brands in the project, it needs to be compressed again. It can be said that the competitiveness is excessively consumed in the "infighting".
At the same time, Opal Lighting has been infinitely on the e-commerce platform in recent years, causing a large number of dealers to be extremely dissatisfied with the direct competition of manufacturers. During the "Double Eleven" period last year, Op Lighting won the top spot with Otto and Chau Ming Hanyuan with a sales volume of 57 million yuan in Tmall's official flagship store.
In this regard, Opal Lighting Zhejiang agent directly gave the "two choices one" proposition, "Oppu e-commerce performance is all the way red, but it also makes our dealer's sales plummet, e-commerce is a double-edged sword, Op It is unlikely that you want to do both e-commerce and dealerships at the same time."
In fact, it is not just the Opto dealers who feel the company's development in LED lighting and channel development. Op Lighting also feels the urgency of transformation.
However, without the support of a large amount of funds, it will inevitably cause a great shock to the traditional channels that have long been ingrained. "If Opus fails to respond properly to the challenges, it will face a decline in market competitiveness, loss of market share, and substantial performance. A series of risks such as a decline."
Therefore, Op Lighting has an unprecedented enthusiasm for impacting IPOs. In the first half of the prospectus, it clearly shows that the amount of funds to be invested is about 1.2 billion yuan, of which about 600 million yuan is used for green lighting production projects. Main), about 500 million yuan for the exhibition center and marketing network construction projects.
For the Opto fire to be listed, Zhang Hongbiao, research director of the High-tech LED Industry Research Institute, believes that it has already burned ass and has to be anxious. Now emerging LED lighting companies are vying for listing, such as "Mullin" has "over the meeting" and quickly established a channel system throughout the country. Op Lighting has faced a dangerous situation of being overtaken. 
Ocean King’s initial application failed to “consist†through Op Lighting
[Text|High- tech LED fire] On September 19, the China Securities Regulatory Commission announced that the first application review of Shenzhen Ocean King Lighting Technology Co., Ltd. had been approved. The reporter found that on July 4 this year, the Securities and Futures Commission suspended the review of the list of 589 companies that applied for the initial application, and Op Lighting and Ocean King Lighting were listed. Today, Ocean King Lighting successfully passed the initial review, while Op Lighting has no sound. This makes people have to rethink the prospects of Opto Lighting's IPO.