April 25, 2024

Shenyang LED lighting distributors are generally optimistic about "O2O mode"

At present, e-commerce is a development trend, and the role of the network in people's lives and work will become more and more important. In recent years, the influence on the lighting industry is also very large. In Shenyang, more and more dealers, whether they understand the e-commerce or not, are beginning to “make up” and are ready to test the water and electricity business.

E-commerce is the trend of the times. To do e-commerce at the very least, we must guarantee two points: First, we must do quality, and second, after-sales service and integrity must be the best. Because the past online stores in the lighting industry are often miscellaneous brands, and the quality is not too hard, many products can not keep up with the after-sales service, the return rate of the lamps sold is high, and many manufacturers who are not very knowledgeable react slowly, resulting in Many dealers do online shop to lose money. "If you have enough strength, the quality of your products is excellent, and the after-sales service is of high quality, you can consider testing the water and electricity business, and you may be able to obtain greater benefits.

Online shopping is just one of the shopping methods. It is impossible to replace a physical store. For the majority of customers, shopping is sometimes a pleasure. It is not the result, but the process. The physical store has real products, customers can go to the store to experience real lighting, and the online store can only show customers a series of product parameters of the product picture, such virtual products can not let customers feel the texture of the product. Therefore, in my opinion, I am very optimistic about the 'O2O' model that the industry is now admiring. The perfect combination of online and offline, experience the real thing in the physical store and then order the official website.

Whether I will contact e-commerce, although I am not doing e-commerce now, I am expected to be exposed to this field in the future, and I am very optimistic about the future of e-commerce in the lighting industry.

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