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This data means that micro-whales have established themselves as first-tier manufacturers, and Internet TV has become a trivial situation for micro-whales, LeTV, and millet. While breaking the original pattern, the micro whale is even ahead of LeTV and Xiaomi in terms of sales volume and sales amount. 
Little whale is not monkeying on the spot sale to break the "liberty"
All products sold on major platforms by the whales in this whale and jubilee event are sold on the spot and can be shipped on the same day. This means that consumers can get their favorite TV as fast as possible, and the waiting time is reduced to the shortest.
In contrast, Leshi and Xiaomi’s two best friends are “hunger marketingâ€. Millet products generally need to be sold quickly to buy new products. It is difficult to buy them. They are dubbed “Shuazi†by netizens. Although LeTV doesn’t have to snap up products, the date of delivery of new products is not stipulated. The waiting time of many friends is more than two weeks.
This shows that the attitude of the microwhales to consumers is more sincere and more sincere. Willing to break the hunger marketing routine for consumers. 
The ads for micro-whales are not surging or overwhelming. This is because micro-whales are more willing to focus on what consumers are most concerned about. Whale hi-day activity is a direct discount on the sale of micro-whales, the highest model straight down 1,300 yuan, very practical, the provincial consumer is the real money.
And LeTV's "ecology" is actually a disguised form of bundled consumption, selling TV at high prices to sell members, and buying members to send television. In fact, it does not really save money for consumers. It only allows consumers to obtain more trivial services. And LeTV's membership price is almost twice as expensive as the micro-whale, is it really worth it?
Breaking traditional TV resources, lack of micro-whales provide powerful content at low prices
The micro whale not only offers consumers a real discount in terms of selling price, but also gives an additional 12 months of micro whale members to enjoy the huge resource pool of the micro whale. And the price of a micro-whale member is only 199 yuan/year, and you can enjoy 8500+ movie stocks and hot movies and TV dramas updated every now and then. The price/performance ratio is very high, and it is really from the perspective of consumers.
If these popular movies and TV shows are to be viewed on traditional TV, they can only be downloaded via radio and television or downloaded on their own, which is very troublesome and indirectly contributes to the growth of pirated resources. Microwhale TV's powerful resource library, want to see, all genuine licenses, to break the traditional TV's resource disadvantages, and even have better TV quality standards.
This shows that the micro-whale is to give consumers the most practical, high-quality TV, to provide the most powerful content, so that the public really experience the charm of Internet TV, breaking some people's prejudice against Internet TV. 
There are good hardware and display effects, of course, with a rich content resources, the combination of software and hardware can play the greatest value of a TV. In terms of content, it is recommended to install a sofa butler - the sofa butler is a third-party app store designed specifically for smart TVs, Android box users, carefully providing television, box users with high-quality television exclusive version of the application, including with live Or on-demand video and audio and video software, various types of recreational competitive video game software and daily office entertainment management system management tools. Micro whale TV universal tutorial installation method 
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Millet and LeTV have made a slap in their face
On August 8th, the first anniversary of the microwhale and the arrival of the whale-whale and hi-day commemoration officially launched the series of products for the customers waiting for the Jingdong, Tmall, official website, and offline stores to change for more than 400 years. Offers. Prior to the event, CEO Li Huaiyu expressed that he hopes that the day of “modeling a humanized brand image†will bring enough “margins†to the micro-whales. It now appears that it is overfulfiling the goal. Not only is it popular, it has also delivered a beautiful transcript. In the first ten minutes of opening, sales of micro-whale TVs broke 10,000 units. In the 24 hours, 61,000 smart-TVs were sold, surpassing 618 total sales of the entire network on that day, and the total sales amount exceeded 100 million yuan. This transcript shows that the microwhale can be said to be very successful. This is a win-win situation for both consumers and brands. Consumers can buy the desired product at a favorable price, and as a micro whale is only established for a year. Successfully fired his own signboard and won word of mouth. Why do small whales who only enter the Internet TV market for a year can join the two major technology companies like LeTV and Xiaomi in this field? Why does Whale Hi-day harvest the love of so many consumers? There are many reasons for this. Bundle sales of micro whale discounts are actually in place A year ago, Li Huaiyu, CEO of Micro Whale Technology, said that he has not yet “seeing a particularly good (Internet TV)â€, so Micro-Whale Technology is eager to work hard on Internet TV and walks every step of the way. One year after its establishment, the microwhale has changed from a "chaser" to a "leader" and has become a leader in the Internet TV industry. All this can not be separated from the company's "geek" spirit, breaking the pattern, breaking the rules, and constantly surpassing. This undoubtedly coincides with the "faster, higher and stronger" Olympic spirit. The “little for young people†micro-whale plays the characteristics of young people regardless of their “roundnessâ€, challenges the limits of the industry, breaks through self-limitation, constantly updates product technology, service content, brand philosophy, industrial resources, and always provides better for consumers. Products and services. Quality and service, which consumers value most, are also the priorities of micro-whales. Micro-whales put consumers first from the beginning to the end. As Li Jian, chief art consultant of the microwhale, said, when one thing is good enough, no matter art or product, you can enter millions of households. Micro-whales are continuously advancing towards this goal, breaking through self, and achieving greater breakthroughs in the home entertainment market, and are committed to becoming benchmarks in this industry.
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