[IT168 News] In the 2016 Double 11 Carnival in the past, Tmall's transaction volume reached 120.7 billion yuan, Jingdong's transaction volume increased by 59% year-on-year, and Suning's all-channel growth reached 193%, with an online growth of 210%. Gome's online transaction volume increased by 268%, and mobile-side transactions accounted for 72% of the total transaction volume. Behind every major e-commerce platform to deliver excellent answers, it is inseparable from major manufacturers' product focus and innovation. As one of the top 500 companies in the world, Midea Group made another great achievement in the double 11th shopping carnival. In 2016, the sales volume of Double 11’s entire network exceeded 2.71 billion! Behind this impressive record, not only the beautiful team's constant innovation of products, but also the meticulous observation of the user experience, it is this spirit of user-first everywhere that really makes the depth of the user's mind in the United States, double 11 Every point of sales growth can not be separated from the user's support. From promotion to lifestyle, online and offline collaboration 11.11 has been held for eight years. Users' spending habits have also changed significantly. Compared with the past, they only paid attention to sales promotion. Today's users are more concerned with the category representing a lifestyle. After gaining insight into user psychology, in order to cater to user needs, in addition to increasing the proportion of high-end products in the product layout, Midea Group e-commerce company also coordinated platform and various business units, integrated brand marketing resources, and linked dozens of core operators. Dealers, more than 500 authorized shops to participate in the platform, the earliest from the middle of October, the United States in the major e-commerce platform launched 11.11 pre-sale, and through the category show field, to guide consumers in advance collection, plus purchase; and fully consider Different user groups optimize user experience to increase page conversion rate; allow users more time to recognize, understand, and experience beautiful products and beautiful services. Through micro bargaining and waving the red envelope for the entire nation, the game allows users to benefit and bring a good shopping experience to users. When the red idols interact in real time, fresh live broadcasts turn the audience In recent years, the fan economy is one of the hottest words. In the eyes of the United States, the core of the fan economy is to enhance the user's sense of participation. On November 10th, the invitation to the beautiful face Fucai Fu, the queen of diving Wu Minxia, ​​and the appearance of a swimmer, Qin Kai & He Zi, Meng Di Xiao Shou Chen Aisen, the first Golden Slam of the Chinese swimming club, Ye Shiwen, and the swimming team Yan Shi played Liu Xiang. The 19 Olympic star athletes played live with the American fans. In addition, Midea has also integrated multi-channel resources, successfully created a number of live webcasts such as “Curious Appliance Labs†and “Wang Jiaer's Big Battle for Freezers,†embodying the beauty of the new fun and fun while allowing users and the United States to anchor Fully interactive and more personally involved in the United States' double 11 event. Customer service, logistics support, resource upgrade only for users This year, 11.11 was the most challenging one since the establishment of e-commerce customer service from the United States. Therefore, Midea Group has specially dispatched more staff. The total number of customer service reached 740, and related personnel are trained in customer service products, professional words and tactics, and overnight service. All are in order to meet the needs of users in a timely manner. Answer all user's questions in a timely manner. In view of the fact that double 11 users in the past had to wait a week or even two weeks after shopping to receive the goods and severely affect the user experience, this year, the United States Group firmly believes that no! To this end, Ande Logistics has established a full-network direct distribution platform in May this year. It has a complete network of direct distribution network throughout the country, and it has achieved blind spot coverage in 2,869 counties nationwide, and set up all cargo within three days. Library, the target to be delivered within 5 days. The e-commerce supply chain team also promoted three major upgrade projects for the peak of 11.11 peaks: the establishment of a "separate warehouse replenishment" system; optimization of the "full five-level order preference" program, and improvement of the "return management" process, only to provide users with peace of mind Place an order and happy to receive the goods as soon as possible. Let everyone in the United States particularly warm the heart is that on the afternoon of the 11th, the chairman of the US group Fang Hongbo appeared in the e-commerce company, Andre logistics, customer service center, watching real-time battle conditions, and e-commerce colleagues fighting 24 hours a row to play Self-portrait, winning a lottery for colleagues in the customer service center boosts morale. Encourage every lovely employee, wuli Bogota warm man! Of course, in the final analysis, Midea could achieve an impressive record in this double 11th shopping carnival, escaping from many brands, in addition to the efforts of the team of American beauty who always cares about the needs of users and takes user experience as the first center. It is even more necessary for the guidance and support given by each and every user who chooses the United States. For the team of the United States, the user's satisfaction with the products and services of the United States is the greatest reward for them!
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