Is there still a need for e-books?

Is there still a need for e-books?

If you want to ask what is the most prosperous electronic product today, 8 out of 10 people will answer Apple's iPad. The emergence of the iPad has caused all sorts of "turbulence". Due to its identity of the tablet computer and its similarly functioning PC, the notebook computer industry has suffered a considerable impact. In addition, there is an industry in China that has been hit harder by the iPad - the e-book industry.

First, let's analyze the reasons for the book industry will be affected <br> <br> it comes to e-book reader, a lot of people come to mind when the keywords are: big screen, portability, listening to music, watching videos, high Price, and so on. These functions do not have to say that Apple's iPad, that is, domestic cottage Tablet PCs are already available, and even better, with the Internet, camera and other functions. It is true that e-book readers have their own reading comfort that other devices such as “long reading will not hurt the eyes” can't compare, but consumers will not buy features at a price that is comparable to just this comfort. Many e-book readers. The price of mainstream e-book readers in the market is between 1,500 and 2,000 yuan, while the iPad generation has fallen below 3,000 yuan. Because of this, e-books occupy the conspicuous counters of the major electronic cities more than a year ago. They have fallen into the corners of today's defiance. Their single function is fatal.

Another reason is that the content platform of domestic e-books is weak. The most popular e-reader abroad is Amazon’s Kindle. Its content platform is very rich. It not only has its own bookstore (this is the most important content of e-books), but also introduces software malls and online music, making Users who purchase a Kindle can get a variety of services. In contrast, Hanwang Technology, an e-book big brother, is not ideal, let alone others.

Under such internal and external problems, will the domestic e-book market be smashed if it is not yet strong?

According to foreign media reports, in the United States, the largest market for e-books, sales of e-books have surpassed paper books. According to the results of the eighth national national reading survey released by the China Press and Publication Research Institute on the 21st, the contact rate of the national digital reading method for 18-70 year-olds in China was 32.8% in 2010, an increase of 8.2 percentage points from 24.6% in 2009. , an increase of 33.3%. By comparison, the digital reading method has the largest increase in the contact rate. It can be seen that, despite the ups and downs of development, e-books are the general trend.

Then, how should the domestic e-book market drive the back door to catch the tiger?

First, for the single function, domestic manufacturers need to develop a variety of functions and enrich their use as soon as possible. After the baptism of smart phones and tablets, users and their desire to use touch screens on e-book readers. Not long ago, Hanwang Technology successfully developed this new technology and will be listed in the domestic market next month. You know, even Amazon's Kindle has not yet implemented the touch screen function.

Secondly, in terms of prices, domestic e-book reader prices have been falling since March, with the highest drop of 38%. Can you drop it again? can! Analyst International analyst Sun Peiling predicts that the price may fall below $500. This move has actually widened the gap with the tablet PC and will play a crucial role in e-book marketing.

Thirdly, for content platforms, Hanwang, Excellence, Shengda, Patriots and other large or small enterprises must step up development if they want to win the competition. Learning from the Amazon is also a good choice. Liu Yingjian, chairman of Hanwang Technology, stated that “ Instead of relying on the terminal, we must rely on the platform to sell the content and sell Hanwang Bookstore.