April 29, 2024

Evergrande New Materials: How domestic brands win in the competition

[High-tech LED news / reporter Hu Yanling] In the field of LED glue, once we know of Dow Corning, Shin-Etsu, Hitachi, Toshiba and other foreign brands. But now more and more domestic companies are familiar to everyone, and Evergrande new materials are among them.

After years of hard work, Evergrande's new LED glue has been recognized by more and more companies in the industry. “In the future, the company will, as always, adhere to the principle of “developing new products with scientific and technological innovation, producing high-quality products with quality management, and making customers use our products with fast and appropriate service”, constantly striving for progress and creating more and better quality. Product.” He Daxian, the project manager of Evergrande New Materials LED, said.

Recently, Gaogong LED reporters entered Hengda New Materials and interviewed He Daxian to conduct in-depth discussions on the latest market conditions and future technology trends of LED glue.

Technology first, improve the trust of domestic brands

High-tech LED : What is the proportion of LED silica gel in the company's performance? How does Evergrande's new material position LED silica gel in the future development of the company?

He Daxian: The LED industry is developing very fast, and we are very optimistic about the development of this industry. At present, LED silica accounts for about 25% of our company's business. Silica gel is an important production accessory in the LED industry. Whether it is a package adhesive for LED packaging or a sealant, potting glue or thermal adhesive for LED lighting products, our company's "Kraft" brand products have excellent performance. , creating value for many customers.

Hope that through our efforts and customer support, LED packaging adhesives, we can develop from the current domestic leader to be able to compare with foreign first-line brands; sealant, potting glue, thermal adhesive, we can become domestic LED The leader in lighting solutions for lighting.


High-tech LED: Will domestic companies now prefer to choose domestic glue brands?

He Daxian: LED lighting products are in the process of continuous development from the application field or production technology and process. There will be new requirements for materials and adhesives. This requires the supporting materials company to have strong research and development strength and fast response. Foreign brands have no advantage in response speed. Domestic enterprises with R&D technology as the representative of Evergrande new materials have become an important choice for companies producing LED lighting products.

In terms of high-power LED packaging adhesives, foreign brands represented by Dow Corning have the advantages of technology first-generation and brand awareness. Some domestic companies that use packaging earlier adopt their products. These enterprises also compete in the market because of their first-mover advantage. In the case that it is not very intense, the need to reduce costs through the use of domestic glue is not very strong for the time being. However, if companies that are new to high-power LED packaging want to break the first-mover advantage of the previous enterprises, the use of domestic packaging glue will become an important option, and the cost difference is still relatively large! Ha ha. . . . . . After the market was forced to form, the sun was shining ahead.

High-tech LED: What advantages does the domestic brand's glue have? How do you think domestic companies should strengthen their own construction to increase the trust of the market?

He Daxian: The biggest competitive advantage of domestic enterprises is cost performance, which is the main reason why many enterprises choose domestic glue. Another important advantage is that we can develop glue that is more suitable for the customer's production and use according to the customer's actual rubber habit. For example, LED COB wall glue, Shin-Etsu's KER-2000-DNA storage conditions require refrigeration. Our company's COB wall rubber K-5521 can be stored at room temperature without refrigeration. Although it is a small change, it greatly facilitates the use of customers, thus highlighting the competitive advantage of our company.

How can we improve the trust of domestic and foreign well-known enterprises in domestic glue brands? I believe that the first is to increase the ability of technological innovation; the second is to improve the management level of enterprises to ensure the quality of products. These two points are more important.

High-tech LED: We have learned about some domestic silica gel companies, just buying some foreign materials for processing, and they have not produced silica gel. Is this the case?

He Daxian: This does not rule out that some small workshop companies operate in this way. For example, in the application field, some customers may have lower requirements for potting, so they can do it in this way, but the technical content of the things they make. The stability of the product is relatively poor.

In general, customers will choose products with brand recognition and quality assurance.

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