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High-end home appliances gold awards won the "Water Purifier Brand of the Year"
In recent years, as China's economy continues to grow steadily, national income and consumption levels have also seen consistent growth. This favorable economic environment has given rise to a booming new middle class, which has sparked the emergence of "new consumerism." High-end and quality-driven consumption is now becoming the norm in Chinese consumer behavior, marking the beginning of a new wave of consumption upgrading.
With an increasingly competitive market offering countless choices, consumers are facing a challenge: how to identify high-quality products that meet their needs. To address this, the China Household Electrical Appliances Research Institute established the technical service organization "Zhidian" in 2015. Its goal is to recommend the best home appliances by conducting consumer research and using its own laboratory for product evaluation.
On January 25th, the "Golden Choice Award," an authoritative recognition for high-end domestic appliances in China, was officially announced. The award, sponsored by Zhidian, recognized brands in health, lifestyle, kitchen, and bathroom categories. Among the winners, Gion, a long-standing leader in China’s water purification industry with over two decades of experience, received the "Water Purifier Brand of the Year" award, reinforcing its leading position in the premium water purification market.
**Quality Life Becomes a Mass Pursuit: The Rise of High-End Consumption**
According to survey data from Zhongyikang, nearly 70% of the new middle class purchases high-end home appliances to enhance their quality of life and enjoy a better living experience. Wei Jun, General Manager of Beijing Zhongyikang Times Market Research Co., Ltd., noted that high-end appliance consumers are highly concerned with health and are willing to pay for products or services that support well-being. They are trend-conscious, value quality over price, and are even willing to pay for emotional experiences and personal taste.
This is especially evident in the water purification sector, where high-end products are favored due to factors such as health, fashion, individuality, and user experience.
As a benchmark brand in China's water purification industry, Gion focused on high-end water purification in 2017, launching nearly ten premium water purifiers to build a strong lineup in the Chinese market. These products offer consumers a wide range of high-quality choices.
Gion has consistently won numerous awards in both high-end water purification and brand strength. In 2017 alone, the company received several prestigious awards at top industry conferences and summits across China.
For example, in November 2017, Gion won the "2017 China Water Purification Industry Brand Event Excellence Brand Award" at the “Winning China†2017 China Water Industry Ecology Conference and Brand Event Awards Ceremony hosted by HC Water Purification Network. It also received the "2017 Commercial Water Purification Brand Award" and the "2017 China Water Purification Industry Brand Excellence Award for Innovation Products." In June 2017, Gion won the "Most Gold Content Consumers' Favorite Product Award" and the "Excellent Product Award" at the GWPS Global Water Purification Market Summit Awards Ceremony. Recently, Gion was honored with the "Golden Prize" award, marking its first win in 2018 and further solidifying its authority in the industry.
**Experience the Multi-Dimensional Upgrade of the King’s Era Water Purification**
Mei Xiaochun, Assistant to the President of the China Household Electrical Appliances Research Institute and CEO of Zhidian, pointed out that consumer purchasing behavior is no longer limited to single products but focuses more on integrated solutions. Gion is actively enhancing the consumer experience by improving pre-sales and after-sales services.
It is known that many consumers pay attention to on-site experiences when purchasing water purification products, such as taste and purification effectiveness. At the start of 2018, Gion launched an offline store image upgrade project. After renovation, the Gion National Line Stores will provide a home-style water purification experience, allowing consumers to enjoy a complete pre-sales experience within the store.
During this round of consumption upgrades, consumers have moved beyond the old mindset of "sufficient," "good enough," and "low price with good quality." Instead, they are now more focused on "better life," "beyond current experience," "differentiation," and "advanced experience."
"The foundation of user experience lies in the product. Every Gion product undergoes strict control from R&D, design, material selection, manufacturing, to factory self-inspection," said a company representative. The high-end product line combines consumer demand with professional R&D and manufacturing capabilities, laying a solid foundation for a superior user experience.
"In the field of water purification, service runs through the entire process, ensuring continuous protection for the user experience," the representative added. Gion's quality service plays a key role in its success. According to reports, the company has established a comprehensive CRM customer management system with over 100 customer service staff, providing users with uninterrupted consultation and support. Notably, Gion has developed a convenient WeChat one-button service platform, perfectly aligning with the new middle class's "new consumerism" concept.
"The 'Water Purifier Brand of the Year' award is a testament to Gion's efforts in both product quality and service excellence, creating an industry-leading user experience. Additionally, Gion has consistently delivered outstanding performance in the industry, contributing to its leadership in all aspects. Therefore, the heavyweight award is well-deserved," said industry observers.