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Konka and Mi Qi cooperate to bear fruit G Ke Shengdian becomes the “original†vane
On the evening of January 17, 2018, the 8th annual Konka Miharu GK Network Video Festival took place at the Himalayan Art Center in Shanghai. The event was a star-studded affair, with numerous renowned figures from the film and television industry gracing the occasion. "MIG • G" is an original video brand launched by MIYI, serving as a platform where video creators can showcase their work and generate revenue. Since 2010, Mickey Video has consistently organized the "G-Ok Original Video Contest" and the "G-Kan Grand Ceremony," marking the eighth year of this ongoing celebration of creativity.
This year’s event, titled “Innovation and Infinity,†focused on the power of online original content. It introduced 12 new short video awards, offering more opportunities for talented creators to shine. Over 330,000 videos were submitted, and the total number of views, shares, and comments exceeded 57 million, highlighting the massive public interest and support for original content in China.
The festival also emphasized the importance of nurturing and promoting original culture. Through its mission of “Let the good meet the right,†MIG•GK continues to collaborate with leading companies like Konka, aiming to build a professional network film and television platform that supports the growth of the Chinese entertainment industry. This marked the second consecutive year that Konka served as the exclusive title sponsor, demonstrating its commitment to supporting young creators and their creative aspirations.
The ceremony featured a stellar lineup of celebrities, including Huang Xiaoming, Zhong Xinyi, Chen Yuxi, Feng Shaofeng, Pan Yueming, Yan Yixi, and Feng Yuanzheng, who all attended to celebrate the next generation of original talent.
Since 2016, Konka has been a strategic partner of Mi Ye. Over the years, the two companies have continuously integrated resources, enhancing cooperation between TV manufacturers and operators. This partnership has helped Konka elevate its business model and strengthen its connection with consumers through engaging brand experiences.
As the user base of online video platforms grows, so does the commercial potential. By 2019, the market is expected to reach over 100 billion yuan. Konka has been closely analyzing user behavior, including brand awareness, content preferences, and purchasing power, to better understand and serve its audience.
At the 2017-2018 China Flat TV Industry Conference, Konka's LED65A1 and LED75A1 models won the "Top 20 Premium TVs for 2017-2018" award. These AI-powered smart TVs not only allow voice control of the TV itself but also integrate with other smart home devices, making the user experience seamless and intuitive.
Konka’s A1 series TV is designed with deep insights into Chinese users’ habits, ensuring it is both advanced and user-friendly. Its intelligent features simplify the complexities of modern technology, aligning perfectly with Konka’s vision of making smart living accessible and practical.
In the era of entertainment marketing, Konka has embraced interactive and fast-paced engagement strategies to connect with younger audiences. Through meaningful and lifestyle-oriented activities, the brand effectively communicates its values and builds stronger relationships with consumers. With its deep understanding of entertainment-driven marketing, Konka is well-positioned to lead the transformation of the traditional home appliance industry.