April 25, 2024

Harvard Business Review: Kingdee and Enterprise 2.0

Harvard Business Review: Kingdee and Enterprise 2.0

Shenzhen, January 8, 2010 / PRNewswire Asia /-Digital collaboration is gaining popularity in the business world. A 2009 survey found that nearly half of US companies use "social software" that supports group communication. The main driving force of this trend is Web 2.0. The most famous examples include Facebook, Twitter, YouTube, and Wikipedia. According to foreign media reports, market research company Forrester released a report predicting that by 2013, the "Enterprise 2.0" market share will reach 4.6 billion US dollars, of which the application of social networks in enterprises will occupy an important position. As a leader in the Chinese software industry and a leading enterprise management software and middleware software in the Asia-Pacific region, Kingdee International Software Group Co., Ltd. has gained rich experience and initial success after entering the enterprise 2.0. For this, the famous economic management journal- -Harvard Business Review also published an article to comment on it. Part of the article is as follows: Kingdee Software, a management software company of more than 5,000 people, almost all employees open blogs, and more than 2/3 of the executives, including chairman Xu Shaochun, are active bloggers.

However, in Kingdee's view, blogs are only a part of Enterprise 2.0. The strength of community interaction does not determine the success or failure of Enterprise 2.0. Real Enterprise 2.0 requires changes in every link of the enterprise value chain.

Kingdee's Enterprise 2.0 originated from the R & D field. In 2005, Kingdee established a product planning committee with members from various departments, and communication became a major issue. The company seized this opportunity to launch a blog, allowing everyone to communicate freely on the blog. Today, blogging has become the habit of many Kingdee people.

The openness advocated by Enterprise 2.0 is not limited to the internal of the enterprise, and the interaction with the outside helps enterprises to cultivate more capabilities and opportunities. Kingdee has built the Kingdee community for the company's users and external followers. Among them, the "Developer Community" channel has gathered nearly 10,000 users. In 2007, Kingdee put the community version of the commercial operating system on this channel for free and open for users to develop their own commercial application systems on this basis.

Let users "self-service"

In addition to communicating with the Kingdee community, Kingdee user groups usually use QQ and MSN and other instant tools to communicate. The professional questions of users and related parties can be answered faster and richer here.

The Kingdee that promotes all of this will naturally gain a lot. It almost uses only the cost of a professional community maintainer to basically realize the user's "self-service" and the continuous improvement of the service professional level.

Marketing socialization

The development of the Kingdee community has created a good ecosystem for Kingdee's marketing. The community's 150,000 monthly visitors and hundreds of thousands of fan-level users and enthusiasts radiated by more than 1,100 active groups on the Internet are voluntary Kingdee marketers in a sense.

In November 2009, Kingdee launched Sina Weibo and began to gather all parties interested in Kingdee in a new form. Kingdee is also preparing to launch the SNS (Social Media) website "Juxian Tang", hoping to build a social network with management topics as the core, to further enhance the image and strength of Kingdee ’s management experts, and to exert greater social influence and search on this basis. Long-term business opportunities.

Cultivate 2.0's corporate culture

A relatively open and democratic corporate culture is a necessary condition for an enterprise to upgrade to 2.0. In this regard, the personal style of Xu Shaochun, founder of Kingdee, is not insignificant. He was one of the company's first executives to open blogs, and used blogs as a channel to talk about the company's development direction and employee communication. At present, almost all executives of Kingdee interact with company employees through blogs, online messages and other methods.

For management, Enterprise 2.0 not only means sharing their recognized knowledge and ideas, but also means accommodating and accepting different ideas and different voices, and accepting all-round supervision.

Passion of participation

When it comes to how companies do 2.0, many people have a headache how to get people to actively participate. Kingdee ’s experience is that no matter whether it is an employee or a user, everyone has the inner needs and desires to share and grow. For an enterprise to develop 2.0, all it needs to do is build a structure and design a system to release this passion.

Many messages and comments of Kingdee employees in the internal community can be taken seriously by senior management. Kingdee also introduced the “Employee Copyright Incentive Measures” in 2005 to encourage employees to summarize their professional knowledge. In 2009 alone, more than 30 people were rewarded and more than 10 employee works were published.

To create an organization that is both focused and flexible and efficient in an increasingly fast-changing environment, we must inspire employees and external stakeholders to build a social network for the enterprise. In this sense, the transition to Enterprise 2.0 is a difficult, but compelling transformation.

About Kingdee

Kingdee International Software Group Co., Ltd. is a company listed on the main board of the Hong Kong Stock Exchange (stock code: 0268), a leader in the Chinese software industry, a leading enterprise management software and middleware software company in the Asia-Pacific region, and a leading global online management and e-commerce service provider. Kingdee's mission is to help customers succeed and let the Chinese management model rise globally. It has successfully provided management consulting and information services to more than 600,000 enterprises and government organizations worldwide. Kingdee was rated by IDC as the No. 1 in China's small and medium-sized enterprise ERP market share for 5 consecutive years, by Forbes Asia as the best SME in Asia for 4 consecutive years, and by Gartner in 2007. One of the 19 major manufacturers of the first generation SOA services, Kingdee won the Shenzhen Mayor Quality Award in 2008, the highest honor in Shenzhen quality field.

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