It has long been rumored that Shazam has a large number of artificial intelligence technologies and computer vision recognition technologies, and its augmented reality products have long been widely used in the advertising industry. For Apple's current research and development of AR, Apple's acquisition of Shazam is profound. Apple's acquisition of Shazam is not just for music, but also its AR visual recognition technology. On December 12, Apple confirmed that it plans to acquire music content recognition company Shazam, which indicates that Apple is using the acquisition strategy to further enhance the competitiveness and technical level of Apple Music Services. However, according to the latest news from foreign media, Shazam not only has technology in the music field, but also has a large number of artificial intelligence and augmented reality related technologies, which can be applied to Apple's grand augmented reality development plan. Chinese Internet music users have become accustomed to using such a function, that is, let the APP listen to a sound, and it can immediately recognize the name of the song or the information of the artist. Shazam's biggest core technology is music content recognition. Apple has confirmed the plan to acquire the company on Monday, but did not announce the acquisition amount. According to media estimates, the acquisition will cost US$400 million. The outside world is paying attention to the positive impact of Shazam on the "Apple Music" service. However, according to US reports, Shazam has a large number of artificial intelligence technologies. The company has computer vision recognition technology, and another augmented reality product has been widely adopted in the advertising industry, and the company is also researching 360-degree panoramic video. According to reports, as early as 2015, Shazam launched a computer vision recognition engine. In March 2017, the company launched a follow-up augmented reality platform that allows users to scan and identify content displayed by other companies on mobile phones. The company also introduced the so-called "Shazam code." According to reports, users of the Shazam client can scan certain print ads to get more product information from vendors. Companies that work with the company include Levi's, Time Magazine, Harper Collins, and more. Obviously, these technologies owned by Shazam can be directly applied to Apple's augmented reality and artificial intelligence development plans. In the face of the similarity of smartphones, Apple’s head, Cook, decided to use mobile augmented reality as a differentiated selling point. Last year, Nintendo's Pokemon GO game gave consumers around the world a popular lesson: what exactly is the mobile AR, Apple is ready to further develop on the basis of Nintendo. In the iPhone X phone, Apple is equipped with a 3D recognition sensor module that not only recognizes faces but also identifies surrounding objects and spaces. In a variety of software developed by third parties, consumers can easily measure the size of a room or piece of furniture, or see virtual game characters dancing on the floor or table at home. Apple has launched the development tool ARKit in the iOS operating system and is currently encouraging developers to upload more software. In addition, Apple has entered the field of automatic driving, and related research also requires computer vision recognition technology. Earlier, Intel spent tens of billions of dollars to acquire the Israeli computer vision recognition company Mobileye, which entered the field of automatic driving. Not long ago, Apple also published some of the research and development results of autonomous driving for the first time. It is said that Apple can use software technology to accurately identify the laser scanning results and find pedestrians or cyclists in the distance. It is worth mentioning that in the global music streaming market, Apple Music is currently ranked second, and its membership is about half of the first SpoTIfy. Apple is using original film and television to stimulate the growth of music members. After the acquisition of Shazam, the functionality of the Apple Music client will be more complete.
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