August 19, 2025

"Angry Bird" developer performance lower than expected share price plummeted

On Thursday, in local time, Rovio, the developer behind "Angry Birds," released its third-quarter financial results, which fell short of expectations. The company reported lower-than-anticipated revenue and profit, sending its stock price plummeting by nearly 20%. The report showed that Rovio’s adjusted EBITDA (earnings before interest, taxes, depreciation, and amortization) for the third quarter stood at 8.6 million euros ($10.2 million), matching the same period last year. However, revenue increased by 41% year-on-year to 70.7 million euros. Despite this growth, the company faced rising costs, particularly in user acquisition. In the third quarter, Rovio’s cost to acquire new users surged from 5.4 million euros in the same period last year to 22.2 million euros. This marked the first time such a significant increase was recorded in Rovio's financial reports since its initial public offering. Hannu Rauhala, an analyst at OP Equities, commented on the situation, stating, “The cost was unexpectedly high, and the number of paid users was lower than expected.” He maintained a “buy” rating on Rovio shares. Rovio’s stock hit a low of 9.64 euros during the session, a drop of almost 19%, significantly below its IPO price of 11.5 euros. Analyst Laura noted that Rovio has undergone major transformations over the past year, positioning itself as a growth-oriented company. However, investor sentiment remains highly sensitive to its performance relative to growth expectations. Since the launch of "Angry Birds" in 2009, Rovio experienced rapid expansion. However, the company faced challenges in 2015 due to increased competition and a shift in consumer preferences toward free-to-play games. That year, Rovio reported an operating loss and had to cut one-third of its workforce. Today, Rovio continues to operate with a range of titles, including "Angry Birds 2," "Angry Birds Blast," "Angry Birds Friends," and "Guild Wars: Battle Bay." These games reflect the company’s ongoing efforts to remain relevant in a competitive gaming market. With a strong brand legacy and continued innovation, Rovio is looking to rebuild its momentum and regain investor confidence. Whether it can do so will depend on its ability to balance rising costs with sustainable user growth and profitability.

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