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Xiaomi 6 bright silver version: another good rate of ultra-low volume of only 100 mobile phones, Lei Jun but also insisted on producing it
Today, when we talk about the challenges faced by domestic smartphone manufacturers in terms of innovation, many people immediately mention the trend of smartphones changing colors. This has become a common practice, but this time around, when the smartphone market is saturated, Lei Jun surprised everyone at the press conference by announcing that Xiaomi plans to mass-produce the Xiaomi 6 Bright Silver version. However, these phones will be limited to just 100 units. This suggests that the production yield of these machines is quite low.
*The Xiaomi 6 Bright Silver Version*
Lei Jun went on to say, “If we were to mass-produce this phone today, the price would likely be at least 100,000 yuan.†At the April press conference, after three months, Lei Jun finally officially announced the sales information for the Xiaomi 6 at the Xiaomi 5X event. Unfortunately, there are only 100 units available. Many professional media outlets began to speculate, and their murmurs grew into a consensus that spread:
"Why can Sony and Samsung manage to create silver-plated phones, but Xiaomi can't even sell 100 units of its Bright Silver version for 100,000 yuan?"
*The Xiaomi 6 Bright Silver Version*
I’ve spent considerable time pondering this issue. Even if Lei Jun is known for his marketing flair, he wouldn’t make such a foolish claim without substance. The lessons from the "austenitic 304" debacle are still fresh in our minds.
Take a look at the current silver-plated smartphones, such as the Samsung S7 Edge and the Sony Xperia XZ Premium. They showcase a stunning mirror-like finish that captivates users. So why can’t Xiaomi's 6 Bright Silver version achieve the same?
*The Xiaomi 6 Bright Silver Version*
After a two-hour conversation with a friend in Shenzhen who works for a mobile phone casing supplier, I got to the bottom of the matter.
First, we must consider the material selection. Since metal can interfere with signals, the silver mirror finish on the smartphone cannot use the aluminum alloys commonly found in other industries. Xiaomi had to experiment with various other silver-colored metals to achieve the desired effect. My friend suspected they might be using "indium."
Therefore, looking at the bigger picture, the reason Lei Jun claimed the Xiaomi 6 Bright Silver Exploration Edition would cost 100,000 yuan is not baseless. Here’s how it all ties together:
Because the phone uses a four-curved design, the plating process is prone to bubbling, making it necessary to use electroplating;
Because of the four-curved design, ensuring an even thickness during electroplating is challenging, leading to a very low production yield;
Because of the four-curved design, only a concept model would undergo trial production, driving the cost up to 100,000 yuan per unit.
In conclusion, while the Xiaomi 6 Bright Silver version is a bold move, it reflects the company’s commitment to pushing boundaries in design and technology. It remains to be seen whether this daring initiative will pay off in the long run.