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Documentary of the 3rd National Double Creation Week Shenzhen Conference Hall
On September 15th, the 3rd National Double Creation Week Shenzhen Conference opened in Halls 8 and 9 of the Convention and Exhibition Center. Compared to the crowded atmosphere seen last year, this year’s event felt more subdued, with a noticeable drop in visitor numbers. While the event still attracted attention, it no longer generated the same level of excitement as before.
The National Double Creation Week was launched shortly after Premier Li Keqiang introduced the concept of "mass entrepreneurship and innovation" back in 2015. Over the past three years, the slogan became widely known, but now it has faded from public memory. After an initial period of rapid growth and hype, both startups and government policies have gradually moved toward normalization. The market is cooling down, and the bubble is deflating—especially in Shenzhen, where the shift is most visible.
In 2016, drones, robots, and VR were the stars of the show, with nearly 80% of makers focusing on these areas. However, many of these projects turned out to be more hype than substance, with limited real-world applications. Recently, Qualcomm’s vice president noted that investments in these sectors are not performing well. Drones and robots are facing a period of disillusionment, and AR/VR is following a similar trend.
This slowdown has led entrepreneurs to take a more realistic approach. At the 2017 Double Creation Week, while drone exhibitions, robotics displays, and AR/VR experiences were still present, the number of projects in these categories had significantly decreased. The bubble is being slowly squeezed out, and the focus is shifting toward practical applications.
In the drone exhibition area, one of the most impressive displays was a synchronized drone performance by Zero Intelligence and Shenzhen Gaoju Innovation. As dancers performed to music, a group of drones followed their movements in perfect unison, creating a visually stunning effect that drew applause from the audience. These drones use advanced positioning technologies like visual recognition, GPS, and motion capture to perform complex aerial routines, which can be applied in various entertainment and industrial settings.
Other drone teams, such as those from Australia, also showcased live performances, highlighting the growing global interest in drone technology. In China, companies like DJI and Zero Intelligence dominate the consumer drone market. Startups are now looking for niche opportunities, particularly in industrial applications and drone training.
For example, Guangdong Rongsheng Intelligent Technology has developed drones for power line inspections, maritime surveillance, law enforcement, firefighting, and forest monitoring. Their products are used by major organizations like the Chinese Armed Police, Public Security Bureau, and State Grid Company. These specialized drones help reduce human risk and improve operational efficiency in challenging environments.
Rongsheng also runs a flight academy to train future drone operators, offering comprehensive courses on UAV systems and operations. Similarly, Global Hawk UAV focuses on agricultural plant protection and power inspection, providing training that leads to AOPA drone licenses.
In the AR/VR section, the enthusiasm has cooled since 2016, with fewer startups showcasing end-user devices. However, companies focused on industry applications and content development are gaining traction. Meifang Yunke, for instance, presented a full VR+real estate solution, using 3D engines to create virtual property tours for early-stage marketing.
Shenzhen Quantum Engine specializes in VR content, including games and industry-specific applications. These developments suggest that the AR/VR sector is moving beyond gimmicks and into meaningful, long-term solutions.
Finally, the robot section remained one of the most popular areas. Many exhibitors showcased children's companion robots, but one standout was the “Super Robot†from the U.S., designed for retail environments. Equipped with navigation, face recognition, and speech recognition, it could interact with customers, identify gender, and even make jokes. Its ability to engage and entertain made it a hit among visitors.
Overall, while the Double Creation Week may not be as hyped as before, it continues to showcase real innovation and progress in the tech startup space.