According to the China Electronics Chamber of Commerce released on July 9th, the survey report on the consumer demand situation of China's flat-panel TV cities in the first six months of 2010, LED TVs accounted for 30% of the total sales of color TVs in large and medium-sized cities nationwide. This proportion will continue to grow. 1, LED TV will replace LCD According to statistics from Zhongyikang, from January to May this year, the sales volume of LCD TV market in China was 7.025 million units, up 41.89% year-on-year; sales were 31.89 billion yuan, up 33.42% year-on-year. In the first half of last year, the sales volume of China's LCD TV market increased by 72.2%, and sales increased by only 6.7%. From the data point of view, China's LED TVs have grown steadily, sales and sales have gradually become popular. According to one data, from May 2009 to May 2010, LED TVs accounted for a rising share of all LCD TVs. They were: 1.05%, 1.60%, 2.22%, 2.26%, 3.11%, 4.06%, 5.33%, 7.16%, 9.05%, 9.00%, 9.88%, 16.08%, and 19.70%. Zhang Subing, deputy director of the Testing Center of the Ministry of Industry and Information Technology, said that in the first half of this year, LED TVs were the main products sent by color TV companies, accounting for more than 80% of all models. Lu Jianbo, deputy secretary-general of the Electronic Chamber of Commerce, said, "The speed of replacing LCD TVs with LED LCD TVs is somewhat unexpected." Compared with LCD TVs, LED TVs still have high prices, but their ultra-thin, energy-saving and full HD technologies have obvious advantages. . The price gap between the two sides is gradually narrowing, which is why LED TVs can quickly rise to the top. At present, domestic TV companies are all going to the upstream of LEDs to build LED module factories. These factories will soon be put into production, so the price of LED TVs will continue to decline next year. 2, price cuts are the trend of the times In addition, the expansion of the LED market has a direct relationship with the decline in product prices. LED-backlit LCD TVs have obvious advantages in ultra-thin, energy-saving and full HD technologies, and their cost performance has actually far exceeded CCFL LCD TVs, and both sides The price gap will gradually shrink, which is the main reason for Skyworth's rapid promotion of LED backlight LCD. Since last year, LEDs have begun to show price cuts. Consumers have gradually learned about the environmental protection, energy saving, ultra-thin and high-definition picture quality of LED products. Among them, large-size LED TVs of 40 inches or more are most favored by consumers. Affected by the World Cup this year, LED TV prices have been greatly reduced. Among them, the LED TV price between 24 and 32 inches is the most obvious. Last year, this size LED TV was more than 2,000 yuan more than the same size LCD TV, but now it is basically only about 500 yuan, and some brands are even basically flat. In addition, according to Shenzhen Gome, the current digital TV, Internet TV, and LED of the global tablet giants such as Sharp, Sony, Hisense, Sanyo, Skyworth, Samsung, LG, and Haier have dropped by 30% to 50%. Among them, the 42-inch network LED TV will fall below 5,500 yuan. 3. Brand enterprise marketing upgrade Not long ago, Skyworth, TCL, Hisense, Konka and other nine color TV companies went to Taiwan to negotiate LCD panel purchases. It is reported that the purchase amount is 5.3 billion US dollars, the main procurement target is Taiwan AUO and Chi Mei, unified procurement can lower the current average price of the LCD panel industry. It is understood that in January this year, Skyworth, TCL, Haier and other 9 color TV companies and Chi Mei Electronics, AUO, and CPT, three Taiwan LCD panel manufacturers signed a letter of intent for the cooperation of 5.3 billion US dollars LCD TV panel. In addition, China's famous color TV brand Tongfang TV was officially announced. Liu Wei, the deputy general manager of the home appliance division of Sharp Trade (China) Co., Ltd., officially joined Tongfang on July 1 and served as the executive deputy general manager of Tongfang Multimedia Industry Headquarters. "Through these days of in-depth understanding, in fact, Tongfang TV has reached the same level of mainstream brands in process design and manufacturing, and the LED industry chain is far ahead of other companies." Liu Wei said . Industry analysts believe that with the participation of executives with an international corporate background, it will inevitably bring a series of market reforms. These measures will enable Tongfang TV, which has obvious competitive advantages in LED backlights and Internet TV, to quickly enter the market. During the outbreak period, rapid development is achieved. 4, hard screen and soft screen have no absolute advantages and disadvantages With the continuous improvement of technology and the continuous enrichment of functions in recent years, LCD TVs have attracted the attention of consumers. For LCD TVs, the quality is often determined by the LCD panel. As a whole, as an important component of LCD TVs, LCD panels occupy more than half of the cost of LCD TVs. Therefore, LCD TVs must be selected first. There are many LCD panels that can be seen on the market, but they are mainly divided into hard screen and soft screen. The advantage of the hard screen is that the viewing angle is high, the response speed is fast, and the color reproduction is accurate. Compared with other types of screens, the screen of a hard screen is relatively "hard", and it is not easy to appear water-like deformation when gently swiped by hand, so it is also called a hard screen. The soft screen has soft color, good heat dissipation performance and high color reproduction. In addition, the problem of hard-screen light leakage is slightly worse than that of a soft screen, so it is necessary to rely on the compensation of the optical film to achieve a better black color. Although the hard screen and the soft screen have certain differences in the production process, there is no absolute difference in performance. The former has poor light leakage and the latter has color distortion. However, both hard-screen and soft-screen manufacturers have gradually improved their respective shortcomings.
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