When enjoying the fun of fashion shopping has become the main motive of consumers' shopping, when pursuing individualization becomes the mainstream trend of consumers' choice of goods, the important factor that stores are favored by consumers is no longer just a crowded place, or a shop. Good quality and cheap goods. An industry-leading innovation – whether AmbiScene scene lighting is used in stores, may be a simple reason for consumers to stop at stores and reluctantly.
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Under the development of innovative lighting technology, lighting can not only enhance the brand value of the store itself, but also create a unique shopping experience for customers, and it is much easier to change the lighting effect than to decorate the store. The AmbiScene scene lighting, launched by Philips, the leader in the lighting industry, is such an innovative lighting concept and solution for lighting up the store with gorgeous lighting. Scene lighting is a flexible, interactive and dynamic lighting application. It integrates advanced lighting technologies such as LED and ceramic metal halide lamps to bring a changeable and flexible lighting environment. It is not only energy-saving but also easy to operate. It creates a personalized lighting theme by flexibly changing the brightness, angle, color, etc. of the lighting, making lighting a link between business owners and consumers. The versatile lighting atmosphere created by it changes with the trend and changes with consumers' shopping motives, giving commercial shops more imagination and inspiration, helping businesses to create a fascinating shopping environment and enhance their brand image.
New business dynamics – AmbiScene creative solicitation Today, this innovative lighting concept is being introduced by Philips to the commercial lighting application by pioneering designers in the design world, leading the wave of innovation in commercial lighting. In recent years, Philips Lighting has issued a “Commercial Lighting Design Solicitation Order†to all designers and creative geniuses, encouraging participants to incorporate the Philips AmbiScene scene lighting concept into their design work or actual projects. Not long ago, the second Philips Lighting AmbiScene Scenario Lighting Design Competition revealed the year-end award after three months of collection and selection. This innovative lighting design competition brings new developments to the vibrant 2010 business sector.
According to the organizer, since the event was collected on October 20, 2009 and ended on January 31, 2010, the organizing committee has received nearly 300 works from many cities across the country. The quantity and quality of the works are There has been a big improvement over previous years. In these works, the concept of AmbiScene scene lighting is displayed in various different property forms, such as beauty salons, clothing stores, KTV, photo studios, etc., as well as exhibits under the whimsy and flexible use of the participants. The hall, home and other residences have created a diverse, individual and fashionable environment, and have a unique brilliance.
The competition was divided into two categories: the actual project case award and the design plan award. The actual engineering case award arises from the application of Philips scenario lighting concepts and products to practical projects. With the careful selection of the jury and the vote of netizens, the case of Hangzhou romantic Fengqi shop won the crown, the German clothing chain giant C&A's Dalian store application case won the second prize, and the Italian sports brand LOTTO case was awarded. Third prize. The best design award was born in the integration of Philips' concept lighting concept into its own design. Beijing Haotian Decoration Design Co., Ltd. Gao Qing's design work (U-STYLE) brand store won the first prize, Taiwan IPS beauty agency Shenzhen limited Mr. He Rui’s design plan for IPS Beauty Salon and Mr. Wang Pei’s design work by Mr. Wang Pei won the second prize, and Chen Yizhou, Wang Hao and Zeng Sheng won the third prize. .
Mix and match new space for shopping - Lotto shop Combine different elements with a harmonious and unified personality style - this is the "mix and match style" that is now at the forefront of fashion.
What kind of surprise will this bring to consumers when the fashion style of the clothing industry enters the store's shopping environment? The classic sports brand Lotto, founded in Italy, integrates the Philips AmbiScene scene lighting concept into its Chinese store for customers. Create a new shopping space with fresh and exciting charm.
Into this store, the classic black and white color occupies the line of sight, coupled with the noble and sensual purple, elegant gold embellishment, fashion and luxury mix, taste and sexy in these dynamic colors get one by one Show. You can feel the lighting of the space is no longer the uniformity of the traditional sports brand store, but the humanized lighting with rich spatial level and light and dark contrast. The lighting in the store separates the CDM ceramic metal halide lamp from the halogen lamp, which makes the space level richer and guides the customer's line of sight naturally to the displayed product. In the women's wear area of ​​the store, the combination of embedded lamps and track lights is used to embed the main illumination wall of the lamp. The island is supplemented by track lights to perfectly display the texture of the product. In addition, when you carefully select the goods in the store, you will inadvertently find that the Lotto double-diamond brand logo is everywhere, and is skillfully applied to the reception desk, display wall and lamp model, let you have this stylish personality. The sports brand is even more memorable.
Passionate sporty, stylish mix and match personalization, Lotto's charm is fully displayed under the Philips AmbiScene scene lighting.
Walking through the clouds - (U-STYLE) brand stores Flowing clouds, not only in the outdoor natural environment, they can also become a unique scenery when you visit the clothing store. The design of the U-STYLE brand store designed by Beijing Haotian Decoration Design Co., Ltd. has brought people a dreamlike beauty. Throughout the renderings, the designer uses soft lines to create a feminine space. The smallpox floats like a mellow cloud, the ground is like a flowing water, and the light and darkness of the lights are cleverly matched, just to bring out the faint small ceiling like a cloud. The bright lamp post, the light trough, and the red elements dotted in it brighten the space like the natural skylight and the turbulent water. The overall sense of one-stop, arc, color and display clothing coordination, the flexible application of lighting makes this work stand out.
In this regard, the judges also gave a high evaluation: "Lighting is no longer a foiling role in this store, but the protagonist in the entire space, it also becomes the highlight of the interior decoration. It creates a soft and pleasant space in the whole space. The atmosphere, whether it is the lamppost light-emitting ceiling and clothing display props, is part of the lighting. Together with the appropriate accent lighting, it creates a unique space and becomes an unforgettable shopping experience for customers."
Breaking through the tradition, innovation and change is the fascinating source of Philips AmbiScene scene lighting. Lighting is sublimated from pure functional function to pleasant customers, creating atmosphere is the new realm of Philips AmbiScene for lighting. In the era of improved consumer quality and spiritual enjoyment, Philips AmbiScene scene lighting will give consumers a new and unforgettable shopping experience. 
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