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KO Si Sicong's 500,000 TVs. Can you tell us about these 5 big things?
On July 25th, the renowned micro-projector brand Mimi reached a significant milestone as it unveiled three laser TV models—T1, A1 Pro, and A1—in Beijing. The T1 can project a 120-inch screen, priced at 79,999 yuan, while the A1 Pro and A1 offer a 100-inch screen, priced at 29,999 yuan and 22,999 yuan respectively. These products signify the dawn of a new era in screenless displays.
However, when it comes to the question of whether Mimi is a "Xiaomi killer," the answer is clearly no. The T1, powered by lasers, is undoubtedly a premium product, with its 80,000-yuan price tag leaving many consumers in awe. Some netizens humorously remarked that this could be seen as Mimi's attempt to rival Sony or Hisense's high-end 4K offerings.
Indeed, in the domestic laser TV market, the high-end 4K segment dominated by Sony and Hisense has long been a challenge for traditional players. While the allure of high-end 4K is undeniable, it demands a certain economic status to truly embrace it.
Comparing this with Xiaomi's previous launch of its Mi Laser TV, priced at 9,999 yuan, the price gap is stark—almost an order of magnitude lower. This makes the Mi Laser TV a more accessible option for those who have pre-ordered Mimi's models but are now reconsidering their options.
Yet, it's essential to recognize the differences. When compared to Miji's Laser TV, the T1 stands out with its advanced 4K two-color laser technology. With a brightness of 5,000 lumens, the T1 surpasses Mi's 4,000-lumen offering, making the comparison akin to comparing a poodle to a lion. These products cater to entirely different consumer segments. T1 is aimed at high-end users seeking premium lifestyle choices, whereas Miji's Laser TV serves as an entry-level option.
The essence of laser TVs lies in their projection display technology. The primary metric here is brightness, which directly impacts the visual experience. T1's 25,000-lumen output significantly outperforms Mi's offering, showcasing its technological superiority.
The pricing strategy for laser TVs has shifted away from competing on price alone. Instead, the focus is on delivering superior quality. Even the A1 Pro and A1, priced at 29,999 yuan and 22,999 yuan respectively, represent mid-market standards.
For a 120-inch screen, the installation process is critical. T1's ultra-short focal length reflective lens allows for a 120-inch screen within just 18 cm, demonstrating advanced optical engineering. This capability ensures that even in bright environments, the screen maintains sufficient brightness to deliver a detailed image.
Moreover, T1 excels in maintaining high color accuracy and contrast despite its ultra-short focal length. This balance between brightness, color, and contrast is a testament to its cutting-edge optical design.
Equipped with the DuerOS intelligent voice system, these laser TVs integrate AI capabilities seamlessly. DuerOS enables voice interaction and continuous learning, enhancing user experience over time. As AI continues to evolve, the potential applications for laser TVs are vast, promising innovative interactions and functionalities.
Harman Kardon, known for its exceptional audio solutions, partners with T1, A1, and A1 Pro. The larger product volume offers more room for sound design, ensuring superior acoustic performance. Additionally, the use of black walnut in T1 enhances both aesthetics and acoustics, balancing vibration absorption and sound quality.
2017 has been a remarkable year for laser TVs, with sales increasing by 70% year-over-year in the first half. As innovation and quality drive the market forward, consumers are enjoying unprecedented access to advanced technology. For those interested in smart TVs and boxes, resources like the Smart TV Information Network provide valuable insights and updates.