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Apple China wins iPhone X profile patent: Want to imitate Liu Hainan
Apple’s newly issued design patents, first reported by U.S. media, have sparked widespread attention in the tech industry. According to patent documents released by the U.S. Patent Office, Apple has secured a design patent for the iPhone X. This means that the unique "notch" or "pre-bang" design on the iPhone X is now legally protected under patent law.
The release of the iPhone X last year marked a significant shift in Apple's design philosophy. Unlike previous models, it featured a full-screen display with the traditional Home button removed. However, due to the inclusion of sensors and the front-facing camera, a black strip remained at the top of the screen—popularly known as the "notch." Despite criticism from some users, this design became one of the most iconic features of the device, contributing to its near 100% screen-to-body ratio.
While many criticized the aesthetic of the notch, it also set a new standard in smartphone design. With Apple now holding the design patent, it could potentially block other manufacturers from copying the same look. This raises concerns about whether domestic phone brands might face legal challenges if they replicate similar designs.
According to a recent consultation with patent lawyer Qiao Hang, Apple has also received approval for the same design patent from the Chinese Intellectual Property Office. This means that in both the U.S. and China—the two largest smartphone markets—Apple may be able to enforce its rights and prevent others from using the "notch" design.
This isn't the first time Apple has used design patents to protect its products. In 2011, Samsung's Galaxy series gained massive popularity, but Apple sued them for infringing on its circular Home button design. As a result, Samsung was forced to change the shape of the Home button in later models and eventually paid Apple $1.05 billion in damages after a five-year legal battle.
Design patents are becoming increasingly important in corporate intellectual property strategies. They offer quicker application processes and clearer visual rights, making them ideal for companies that may not have strong technological innovations but excel in product design. These patents help boost product value, brand competitiveness, and market share.
Moreover, the nature of design patents shares similarities with copyright in fine art, especially in industries like consumer goods, furniture, and daily necessities. A well-designed product can quickly become a market favorite, and design patents ensure exclusive control over that market.
Beyond traditional industries, more modern sectors and even manufacturing fields are now leveraging design patents to protect their creative outputs. This allows businesses and individuals to turn ideas into valuable assets, driving innovation and economic growth.