The intelligent subversion of television, "you" was subverted?

Today, mobile phones, tablets, and computers have already achieved intelligence. Today, the "intelligent" television has brought surprises to people's lives. As an important device for home life, television is the main carrier for entertainment and leisure in the living room. After experiencing electronic television, black-and-white television, color television, and digital television, television has entered the "Intelligent Age."

Smart TV is a new product based on the impact of the Internet wave. Its purpose is to bring more convenient experience to users. It conforms to the trend of “high-definition”, “networking” and “intelligent” of televisions, and is the most developed in smart homes. Relatively mature areas are also fast. In general, the advantages of smart TVs are mainly reflected in the following aspects:

First , the smart TV breaks the bondage of the remote control to the traditional TV and realizes the four functions of “walking away, viewing in categories, viewing in multiple screens, and watching at any time”, which will allow TV development to enter a new height.

Second , smart TVs are an upgrade and revolution of TV hardware technology. High-configured, high-performance chips can support the operation of various open and large-scale software.

Thirdly , smart TV is a revolution in television software content technology. It can be customized and installed according to the needs of users. It is a TV that can customize functions.

Fourth , smart TVs have the advantages of application platforms that traditional TV manufacturers do not have. They will implement various applications such as web search, IP television, video on demand (VOD), digital music, network news, and online video telephony.

Fifth , smart TV is a TV that can grow. Through an open platform, smart TVs provide users with a huge amount of space for unlimited content, unlimited applications, downloads, and sharing, allowing users to easily upgrade TVs. Keep pace with the times.

The kings of the industrial manufacturing era are not necessarily the heroes of the Internet era. Intelligence does not inherit as naturally as genes, and it can only take advantage of it to maintain its advantages. In the era of little change, the pattern determines the trend; in an era of dramatic changes, the trend determines the pattern. Today, in the era of Internet and big data, home appliances intelligence has become a trend. Domestic Internet companies led by Levision, Xiaomi, etc., rely on their own Internet resource base, especially in terms of content, technology, and large user base. Smart home appliances, and the use of subversive low-cost strategies have brought a huge impact on traditional home appliance companies. Foreign brands such as Samsung, LG, and Sony also have a strong presence in the Chinese smart TV market. How to deal with traditional enterprises? Change will be the only way out. With the intensification of domestic awakening and smart innovations such as Haier, Changhong, Konka, Hisense, Skyworth and other domestic appliance brands, the traditional TV industry has entered a phase of comprehensive reshuffling, and competition is heating up.

Samsung: Smart "Korean" shines

As early as 2011, Samsung, who is a pioneer in the LED TV market, has high-profiled the release of LED SmartTV, including five series of 18 products, including LED 4000 series to 8000 series in its China forum. This marks the mainstream trend of international TV. Smart TV officially entered the Chinese market. Since then, Samsung has continued to make breakthroughs in the field of television hardware and software. The introduction of a series of smart TVs such as OLED smart TVs, 3D smart TVs, UHD smart TVs, curved smart TVs and 4K smart TVs has made Samsung TV firmly rooted in the Chinese market. And quickly seize the market.

In 2015, at the annual Consumer Electronics Show held in Las Vegas, USA, Samsung Electronics stated that the company will further expand its operating system developed locally and will start selling smart TVs equipped with the new Tizen system in February. According to reports, the Tizen system consumes less energy, requires less storage space, and allows users to easily switch from viewing traditional TV channels to other web-based video platforms such as YouTube. The Tizen system is used in smart TVs and marks the first time that the software is used in mass market devices. Obviously, Samsung spent years building the Tizen system. Its purpose is to replace Google’s Android system. Having its own platform system, Samsung’s smart layout will be more flexible, which accounts for one third of the world’s smart TV market share. What surprises will the "Business Korean Stars" bring? let us wait and see.

Changhong: Change the tide, multiple layouts

Changhong has been committed to successfully implanting the home Internet from the conceptual level into new smart products. The diversified application of home Internet has become Changhong’s overall home appliance industry strategy. Generally speaking, Changhong wants to build an open ecosystem with family as the center. Under this ecology, any smart terminal can realize interconnection, intercommunication and mutual control.

In order to realize this strategy, Changhong needs to go through at least three stages: The first stage is to constantly improve the intellectualization level of the company's products through the R&D and innovation of key software technologies, and realize the product competitive advantage of “software + hardware + service”: second The first stage is to realize the interconnection and intercommunication of all smart home appliances of Changhong system on the basis of many competitive intelligent products; the third stage is to incorporate other brands into the Changhong home Internet system to realize big data and openness. Platform operation.

After years of hard work and layout, Changhong’s intelligent system has been gradually installed in Changhong’s full line of televisions, air conditioners, kitchens, and small household appliances. Changhong is in the process of making smart TVs in the direction of multiple applications for home Internet platforms. . Taking the Changhong CHiQ family as an example, with the successive landing of Changhong CHiQ TV, Meiling CHiQ refrigerator, and Changhong CHiQ air conditioner, Changhong has successfully transplanted the superior intelligent genes of information appliances into white goods, and its home Internet layout has been further improved.

It is worth mentioning that Changhong’s smart layout has a unique multi-dimensional nature. Take the development and promotion of CHiQ smart TVs as an example. In addition to the experience and content of smart TVs competing with Internet TV brands, Changhong also focuses on the layout of brands and channels at the same time. CHiQ TV will appear on the online and offline channels at the same time, and it has always insisted on the product model with the same price online and offline, emphasizing that “not competing with the Internet brand price war”; in the promotion process, Changhong pays great attention to the offline experience. Layout stores are widely distributed in cities at all levels in order to allow consumers to personally experience the audio-visual entertainment effects of C-Touch Q smart TV. It is undeniable that in addition to the innovation and practical performance of the product itself, physical channels are also necessary at the present stage of the development of smart TVs. How to balance the online and offline layouts and embark on a road for smart popularization and promotion that suits the company’s own development laws will be Long-term issues before Changhong.

LeTV: From video sites to the Internet ecosystem

The development of LeTV can be described as a “legend”, and the use of “foresight” to describe its progress is not an exaggeration. This kind of foresight is reflected in the beginning of the warlord battle on the video site. In the first few years of the 21st century when market supervision was slack, when the major domestic websites were immersed in the looting of users, LeTV quietly chose to acquire a large number of film and television drama rights. Then, after 2009, when major websites ran into copyright issues, LeTV was not only untouched, but it was able to develop rapidly. As the government tightens the copyright market and regulates it, the copyright price has gone up. The previous acquisitions have made LeTV copyright distribution an important part of LeTV's profitability. Just two years later, LeTV became the first domestic company to make profits. Video site.

LeTV’s goal is not just to be a video website. Jia Yueting’s ambition and layout will be out of control from the birth of Super TV. His goal is to build a “Levision ecosystem”. To achieve this goal, LeTV's layout is very clear. Four-tier architecture: platform, content, terminal, application. Using its own model and the advantages of the Internet's genes, Letv pioneered the vertical ecosystem of “platform + content + terminal + application”. Five major engines: LeTV cloud video platform, LeTV and LeTV, LetvUI, Super TV and smart box, LetvStore,

This is a strong support for the advantages of "Lesper Ecology" on the ground.

What spans and subverts is not imitation but a complete layout. The ultimate understanding of Internet thinking and the persistent pursuit of user experience are the roots of the success of LeTV. Taking Super TV as an example, in terms of product development, LeTV-Super TV always adhering to the concept of “million dissatisfied, tens of millions of people involved, tens of millions of people researching and developing, tens of millions of people using, tens of millions of people”, and really let users Participate in all aspects of product development and provide users with ultimate experience and personalized service. In software, LeTV - Super TV equipped with LetvUI, Built-in LetvStore, it not only contains all the high-quality video content LeTV, but also provides users with thousands of applications to meet the needs of all living room large screen. It can be seen that the music ecosystem built by LeSco has covered a complete chain from upstream content production to content platform-style integration, to CDN transmission, to terminal equipment coverage and external application input. LeTV is using its own way to interpret its own Internet ecological thinking.