May 05, 2024

McDonald's Plays New Patterns to Wear VR to Visit Global Restaurants

McDonald's virtual reality video is taken from McDonald's scenes in Florida, California and New York, as well as overseas restaurants. The entire scene is very detailed, and you can even see everything on the screen of the self-service machine.

When a new technology or new social media emerged and became popular, almost 100% of companies began to use this new technology and social media as their marketing tools to help themselves sell more products, whether tires Shampoos or waffles, such as Twitter and Facebook are the popular technology social camps.

Now, VR virtual reality technology has also just passed its initial stage and is gradually becoming more familiar to the general public. Although we can't walk around with a virtual reality helmet, McDonald's, as the world's largest fast-food chain brand, seems to have found a new way to combine virtual reality with its own marketing techniques.

If you have a mobile VR device such as Google Cardboard, Gear VR, or Daydream View, and an Android system smartphone, or a more professional virtual reality device such as HTC Vive, you can use McDonald's 360 called “Just For You”. The virtual reality video service, McDonald's virtual reality video from McDonald's scene from Florida, California and New York, as well as overseas restaurants. The performance of the entire scene is very detailed. Not only can the waiter and the customer see the meal, they can even see various contents on the screen of the self-service ordering machine.

However, although McDonald's idea of ​​using virtual reality technology is very strange, there is still a problem that requires us to think further. For McDonald's consumers, just want to eat a hamburger or a set meal to fill their stomachs, are you really interested in this kind of virtual reality marketing? After all, this purely ornamental service with the NBA can completely pass VR. The way to experience different things, when not eating, how many people like to enjoy the McDonald's restaurant? Of course, as a marketing pedigree, virtual reality, by name, is enough to attract some of the previous VR interested. Consumers.

McDonald's has a wide range of businesses around the world. There are thousands of shops and restaurants in the world. Therefore, for young people active on Facebook and Twitter, this type of VR marketing may have a certain effect, but For middle-aged and elderly people who like McDonald's, it may not be too cold. As for the true effect, it remains to be verified. At least for now, it is actually very interesting for those who want to see McDonald's restaurants in other countries as friends.

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