Marvell focuses on new business in 2016, MoChi architecture chip terminal is about to land

2015 was a year of transformation for Marvell, and it was accompanied by pains as it developed rapidly. It was so painful and happy. According to the global market research firm TrendForce, in 2015, global smartphone shipments were 1.293 billion, and Samsung, Apple and Huawei ranked among the top three. The three companies' mobile phone shipments accounted for 50.7% of the total, and all three mobile phone manufacturers are using their own mobile phone chips. The market capacity of mobile phones such as Qualcomm and MediaTek is greatly reduced. In this tough environment, Marvell has resolutely shut down its mobile phone chip business, focusing more on storage, networking, connectivity and customized solutions, and will invest in new businesses such as IoT, car networking and multimedia. On January 20th, 2016, at a media communication meeting held in Marvell Beijing, Wu Xiaodong, vice president of sales for Marvell China, introduced that Marvell was founded in 1995. At present, the company employs about 6,000 people worldwide, including China. The number of employees has reached 1,200. In the past five years, Marvell has invested more than $1 billion in research and development and has maintained growth. It has obtained more than 5,000 patents and more than 2,500 patents are being applied for. For the fourth consecutive year, it has been awarded Thomson Reuters. Top 100 innovations. Wu Xiaodong, vice president of sales for Marvell China, was called the first year of the Internet of Things in 2015. Marvell was one of the first chip makers to enter the Internet of Things, and could be used in smart home, wearable devices, mobile, computing, and consumer electronics. The video, automotive, industrial and enterprise markets offer a comprehensive range of wireless interconnect products ranging from Wi-Fi11n1x 1 to 11ac 4x4 MU-MIMO and other wireless technologies including Bluetooth, GNSS, NFC and ZigBee. At the media conference, Marvell demonstrated 28nm low-power Wi-Fi and Bluetooth/BLE chips for the wearable, IoT space. The Avastar 88W8977 SoC is equipped with dual-band capability and a fully integrated front-end system to help reduce overall system cost and design complexity. With 28nm technology and 88W8977, the 28W8977 also significantly expands the operating range while improving power efficiency, making it ideal for low requirements. Wearable, wireless audio, smart home security cameras and other applications that consume power and extend battery life. When it comes to innovation, some innovations are software, some are hardware, and Marvell is a innovation from the chip level to the system level. In 2015, Marvell proposed the revolutionary MoChi inline architecture design, making the design and production of SoC chips as simple as Lego toys. The integration of chips is getting higher and higher, the manufacturing cost is rising, and the SoC of the public board cannot meet the diversified needs of products. MoChi is to enable existing chips to implement SoC functions in inline technology. In other words, the chip can be expanded into a virtual SoC by adding a MoChi module according to the requirements of the terminal product, which can reduce the number of layers of the board, reduce the design difficulty, reduce the production cost, and accelerate the time to market. At the meeting, Marvell focused on the first ARMA 3700 single-chip SoC based on the MoChi architecture released at CES on January 7 this year. Based on the MoChi architecture, the ARMADA3700 series can be extended to virtual SoCs by adding MoChi modules to support custom interconnects and various I/O technologies and interfaces. The chip is highly flexible and scalable, optimized for media-attached network storage, mobile-attached network storage, distributed cloud SSD/HDD storage, consumer Wi-Fi routers, Wi-Fi repeaters, and gateway applications. The series is used in a wide range of security and data acceleration engines for innovative networking, storage and computing applications. In 2016, the MoChi architecture terminal product is about to come out. As a revolutionary architecture, its flexibility and scalability provide the possibility to realize more application scenarios and provide new possibilities for the intelligent development of the Internet of Things. select.