Lynx background magic cat screen If we say that China's micro-investment market, who really understand the industry sales. The first answer for everyone is probably the e-commerce platform Taobao Department. In fact, micro-investment as an unprecedented reliance on e-commerce platform products, more than half of sales from Taobao. Taobao - Tmall, not only clearly the overall market size, brand distribution of sales, the popularity of technology and product grades, and can even rely on search rankings, bidding rankings, etc., directly affect a product, a period of time Sales volume. So, Tmall Magic Screen is first and foremost a "channel business brand." The success of the laser projections of Honghe and Dongfang Zhongyuan has proven that the projection circle “has to get the world†is not a play. On the other hand, Tmall's power is undoubtedly greater than that of the two or three domestic large and small micro-projections, entertainment projections and home projection brands. It is not the strength of Tmall's projection, but the "ecological ability" of Tmall that influences the projection circle. For example, in the smart set-top box products, the Tmall's magic box once occupied half of the country. Ali system is to provide a unified brand and a content framework for a public brand: In fact, the box is a "content" and products, software and hardware highly separated industrial system. That is, hardware brands provide a platform, while Tmall provides so-called "smart ecology." For products such as smart boxes or micro-projections, the resources needed to build a host computer are out of proportion to the resources needed to form a broad, competitive ecosystem. This determines that small and medium-sized brands cannot survive with ecological advantages, which also provides an opportunity for the Tmall to intervene in this product system with an ecological perspective. Therefore, the Tmall Magic Screen can also be said to be a natural extension of “Taobao and Ali's entire Internet Ecology+â€. "Channel" + "ecology", plus Tmall's own brand value and software R & D strength, which makes Tmall Magic Screen have a strong market potential, and become a major market variable micro-projection product line. She came home with a million projectors. According to Ovid statistics, the sales of home projectors in the online market reached 430,000 in the first seven months of 2017. The annual market forecast will usher in a million units. This figure has almost doubled from two years ago. The rapid growth of the entire projection home industry is considered to be the key value point for the launch of the Tmall Magic Screen. Because, Tmall Magic Screen is not a "hardware concept" but more of an ecological concept. Tmall, whether it is magic box, smart speaker or magic screen, the things to do are "to catch" "intelligent family entrance." That is to say, the product portal that can promote more Ali services is more meaningful than the product hardware itself. This is the logic of a typical Internet company. For the Tmall Magic Screen, which is an entrance resource, having a basic number of disks is the prerequisite for all planning. The industry expects "home projectors" including micro-projections, laser televisions, hand-held projectors, entertainment projectors, and home theater projectors to maintain rapid growth in the future. The final market size may be between 3 million and 5 million units per year. And this kind of product has the characteristics of family application, group application. It ultimately affects the size of the population and may be about 3 times the product market stock. At the same time, Tmall's investment in the technology and channels of the Magic Screen can basically follow the strategy of products such as magic boxes and smart speakers, and it can be used in conjunction with the combination of numerous resources. This actually makes Tmall Magic Screen become a "minimalist asset-light" "partner synergy" project. If you spend a small amount of cost and resources and get a new end-effector population of nearly 10 million (three times 300-500) every year, then Magic Screen will undoubtedly be a very successful ecological product. Confrontation or occupation, how traditional micro-investment companies see Micro-projection, even the projection industry and laser television industry all have a typical inverted pyramid structure: that is, TI's monopoly status as a solution provider, a few light machine companies, several OEMs, and more brand enterprises. For the micro-investment this circle is basically a 1:3:N market structure. The inverted pyramid industrial structure actually determines that it is difficult for different micro investment brands to build competitive barriers and competitive advantages on core technologies. The difference in micro-investment brands is more reflected in brand culture, process modeling, functional configuration and pricing strategies. In terms of these competitions, for the industry, there are overall borderlines and substitutability between brands. This industry characteristic determines two industry laws that need special attention: First, there is no hard technology bottleneck in the entry of the Lynx magic screen. In fact, a new brand can launch one or two very good products in a few months, and it is very common in the projection circle. Because the worst solution is ODM. Second, once heavyweight brands are involved in this field, even novices will cause huge market feedback. The most recent example is the debut of Xiaomi laser TV. Xiaomi’s products are technically weaker than the mainstream laser TVs in the market. However, due to the charisma of their brand fan culture, Xiaomi’s products are still influential brands. Similarly, although the Tmall magic screen is lower-key than the millet laser, it also attracts great attention from the industry. From the analysis of the box market, it can be seen that the market after the birth of Tmall Box is further centralized, and the brand that survives in the market is basically characterized by “bigâ€. This is in stark contrast to the headlessness of the box market before the Box was born. Of course, the reason for this phenomenon not only comes from the strong market integration of Tmall, but also from the particularity of the stage of industrial development: that is, whether it is the magic box, smart audio and magic screen, Tmall has chosen the market. Go into the concentration and integration phase. It can be said that this is also a "backward advantage" strategy. Therefore, a question before microprojectors, or even home projector manufacturers, is whether they face participation or confrontation. For the industry leader, it is inevitable to choose to maintain independent ecology, but for other brands to integrate into the Tmall ecology will be able to get a jumping ladder. But regardless of the choice, it means that Tmall may be an industry variable. The characteristics of the projection industry determine the "safe area" is not small Although Tmall magic screen some aggressive. However, the characteristics of the projection industry also determine that Tmall's magic screen may not be able to truly integrate the industrial disorder. On the one hand, the projection of manufacturers in different sectors, different background vendors, and different technical routes will determine the market's decentralization. The Lynx Magic Screen only exists in a low-cost micro-investment subdivision area and does not have the basis for integrating the entire industry. Second, the target of Tmall products is the "smart home entrance." This goal is based on the scale, while the increase in household projections is fast, but the base is small. This determines that this is not a large-scale market in the short term. In the non-scaled field, the resources that Tianma Magic Screen can invest itself will also be limited. Therefore, no matter whether it is a micro-projection or a family investment, there is still a certain safe area outside the Lynx screen, and the area of ​​this safe area is not small. This determines the Tmall's magic screen is difficult to completely copy the box mode. However, considering the appeal of channels and brands, it is difficult to avoid the fact that micro-investment and even the projection market have increased a potential brand from now on. - "Be wary but no need to worry" will become the most direct change that Tmall's magic screen brings to the market. Swing Steel Electro-hydraulic Actuator Swing Steel Electro-hydraulic Actuator When we need abnormal anti deviation ability, high thrust and fast formation speed, we often choose hydraulic or electro-hydraulic actuator. Because of the incompressibility of the liquid, the advantage of using the hydraulic actuator is the better anti deviation ability, which is very important for the regulating working condition, because when the regulating element is close to the valve seat, the flow working condition is unstable, and the greater the pressure difference, the worse this situation is. 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Lynx magic screen: micro-circling really wolf?
In July and August 2017, the biggest uneasiness in the micro-investment industry has already landed: The previously-transmitted Tmall Magic Screen is on stage. As a new player in the micro-investment circle, Tmall's background is extraordinary, causing widespread concern in the industry. The influence of the Lynx Box can be divided into three types: one is a manufacturer that actively approaches the ecology of the Lynx. As a result, many small and medium-sized brands have acquired a strong software ecological capability and have achieved good growth with the help of the Tmall. The other is the strong brand in the industry, such as the millet box, which maintains its own unique ecological structure, which is closely related to the huge ecological scale brought by Xiaomi's mobile phone. In this regard, Huawei is another example. The third category is the brand that continues to dim in the first two categories. Of course, the box market is rather special. In addition to this competitive online sales, the Box Corps of Broadcasting and Television and Telecommunications is also extremely strong. Representatives of this are Skyworth and Huawei.