Founded in 1973 and headquartered in Gloucestershire, west of London, the company's founder and Chairman and CEO, Sir David McMurtry, invented the company's first product, the CMM-triggered probe. . The product is said to solve the Olympus engine-specific inspection requirements on the Supersonic Concorde, enabling more accurate measurements of mechanical and finished components, a successful revolution in 3D coordinate measurement. With the start of this revolutionary and innovative product, Renishaw continues to develop new products, including machine tool probes, gratings, Raman spectroscopy, additive manufacturing, etc., involved in aircraft engines, wind turbines, medical equipment, 3D printing. And many fields such as robots. Today, after more than 40 years of precipitation, Renishaw has become a leader in processing and manufacturing, and has established 33 branches worldwide with more than 4,000 employees. Its sales in 2015 have reached 494.7 million pounds. Including RMB 4.5 billion). Localization: Deeply cultivate the Chinese market Renishau booth at the Photo nics 2016 Renishaw, which has a global presence, values ​​the Chinese market. "In terms of countries, the current sales in the Chinese market have already occupied the second place in Renishaw's total sales, second only to the United States." Li Hu, Renishaw's position encoder business development manager told LED inside editor, from 1994 Since opening its first office in Beijing, Renishaw has entered the Chinese market for the 22nd year. For a foreign company, entering the Chinese market is not that easy. "The Chinese market has its particularity. Its market environment is different from that in Europe and America. On the other hand, our original products are mainly aimed at the European and American markets. After cutting into the Chinese market, can the company's products and services not be able to serve the needs of the Chinese market? Li Hu said frankly that Renishaw also faced a series of problems when he first entered the Chinese market. However, after entering the Chinese market, Renishaw's “prescribing the right medicineâ€, on the one hand, fully exploited the advantages of Renishaw's “technical innovationâ€, launched a large number of products that meet the performance requirements and at the same time cost-effective for the Chinese market, and on the other hand also in China. Equipped with sufficient market personnel and technicians to improve the quality and speed of the service to meet the needs of customers. Renishaw is headquartered in Shanghai in China and currently has two branches (Beijing, Guangzhou) and eight offices (Shenzhen, Chongqing, Wuhan, Chengdu, Suzhou, Xi'an, Qingdao, Shenyang). The customer provides the most convenient professional services and provides comprehensive technical support with the same specifications as the headquarters. “The Chinese market is also the fastest growing market.†Li Hu said that China’s development speed and development level in recent years are obvious to all. In the future, with the country’s vigorous promotion of supply-side reforms, emphasizing the improvement of supply quality, I believe that Renishaw is in China. The market will have greater development. “Our products are designed to improve the performance and quality of our equipment, which is in line with the supply-side reforms advocated by the state.â€
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"Invisible Champion" Renishaw: Renishaw: Re-development and push new products to deepen the Chinese market
Speaking of "Renishaw", perhaps many people have never heard of it, but in the field of precision measurement and manufacturing process control, this company is almost unknown. Such a company that does not focus on the outside world and concentrates on its subdivision, we will give it a common title - "invisible champion."