May 20, 2024

Interview with irobot Vice President: We are not willing to fight price competition in the face of competition


[NetEase smart news on August 24 news] 2017WRC World Robot Conference was held in Beijing. During the conference, we conducted an exclusive interview with Dr. Chris Jones, Vice President of Technology of iRobot Company and Zhang Li, Vice President of Sales and Marketing of iRobot and General Manager of China.

Dr. Chris Jones is the Vice President of Technology at iRobot Corporation. He was at the Center for Robotics and Embedded Systems at the University of Southern California, the Artificial Intelligence Laboratory at the University of Zurich, the Smart Systems and Robotics Center at the Sandia National Laboratories, and the Texas Agriculturist. The University Robotics Research Laboratory works and focuses on the development of robots. Chris graduated from the University of Southern California with a master's degree in computer science and earned a master's degree and doctoral degree. He graduated from Texas A&M University with a Bachelor of Science degree in Computer Engineering. Chris's main responsibilities are responsible for long-term technical planning and strategy development, and developing strategic partnerships to promote the continuous development of advanced technologies in the field of practical robotics.

As we all know, with the vigorous development of the Internet of Things market, smart homes are no longer a distant dream, and will create unprecedented market value. According to the prediction of the McKinsey Global Institute, the market scale of smart connected homes will reach 200 billion by 2025 Dollars.

In response, Dr. Chris Jones, vice president of technology at iRobot, said that iRobot has been in the robotics innovation and production field for 27 years since its establishment. In 1990, iRobot launched the world's first Roomba sweeping robot and opened up the market for home robots. It has been more than 15 years old. Every year, every year, we are constantly accumulating and optimizing our technologies. Every year, our new products are joined by many new and breakthrough technological innovations. Unlike many competitors who have started with home appliances and have a very wide product line, iRobot has always been a robot company, and we have now devoted all our energy to the field of home robots. We also focus on the user's reputation and experience.

“In the United States, it is not simply a category of robots. The products of Roomba sweeping robots are already in the category of vacuum cleaners for households, clean sweeping products, and you can imagine that for a general consumer product company, let It is unthinkable for him to develop such complex and powerful electronic products and robot products. Every year, we focus on product optimization, innovation and research and development. The budget for R&D in 2017 was 100 million U.S. dollars (accounting for 12% of revenue." Chris Jones said.

At the same time, Zhang Li, Vice President of Sales and Marketing of iRobot and General Manager of China, added that China's sweeping robots have a very large market potential. In 2015, we did a statistics, in the next five years, the entire The market for home sweeping robots in China will grow to a scale of US$1.1-17 billion and become the largest home sweeping robot market in the world. The Chinese market is very important to iRobot, and we provide better products by continuously introducing the most advanced products. Services to deepen this market, and we do not participate in the price war, that unexpectedly abandoned the quality, we do not want to lose reputation or bring a bad user experience.

According to Netease Intelligence, the iRobot's localization has progressed rapidly. It has launched a new smart connected product line specifically targeting China and Asia, including the Roomba 6-series, 8-series and 9-series Roomba sweeping robots. In addition, iRobot was back in 2004. The engineering team established in Hong Kong established an engineering team in Guangzhou in 2010. In September 2016, the Shanghai office was established to control the sales, marketing and service sectors.

In addition, during the interview, Dr. Chris Jones gave his opinion on the hot topic of the artificial intelligence threat theory. He thought that the two giants (Muske, Zuckerberg, etc. The content of the debate, it is still a long way away from us, do not have to worry about, iRobot is concerned with the depth of the robot to complete their own set of work on the study, can give a better experience to consumers. (Dingxi)

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