May 10, 2024

Wuhan: LED lighting actively enters the home lighting market

[ Photo/Reporter Zhou Jianhua ] "The price of LED light source with the same light efficiency is very close to traditional lighting this year, and the quality is good. The traditional business is greatly crowded, so this year we have talked about three LED brands and attacked the high-end and low-end markets. Zhou Daihua, general manager of Wuhan Hualiang Lighting, said that he particularly hopes to have an authoritative third-party organization to recommend cost-effective products and brands. On the afternoon of April 19th, Gaogong LED hosted the “2013 China Good Product Tour Exhibition and Merchants Conference” hosted by Gaogong LED's “Lighting Channel”. The Wuhan Station was successfully concluded, attracting more than 80 dealers and some designers. .










As a result of occupying the central location of China, the radiation effect of the lighting market in Wuhan has been extended to the entire Central China region, including buyers from Jiangxi and Hunan. Due to the rapid development of the entire city economy, the advantages of transportation location and the maturity of the marketing model, Wuhan is likely to play a leading role in the lighting market in Central China.

The lighting market currently owned by Wuhan is quite large: after the re-adjustment of the Hanlai Lighting Plaza, the operating area of ​​the 1st to 3rd floors can reach 40,000 square meters. In Wuhan, there are more than 10 merchants with a single store area of ​​more than 1,000 square meters. In Minghua Lighting, the third floor of Block A of Wuhan, the single store has a business area of ​​more than 3,000 square meters. Large store operations will have a very strong impact on traditional small stores, and this mode of operation will also be an inevitable trend in the future development of lighting sales.

There are 6 professional stores that have already opened, and there are about 400 dealers. Among them, there are more than 120 Hanlai lighting plazas; more than 60 Nanjia? Wuhan home improvement plazas; more than 70 IKEA decorative building materials plazas; more than 70 Tianxiang lighting cities; more than 40 Changqing lighting markets; and 27 Yintai lighting plazas. The Hankou North, which will be put into use: Wuzhou? Taikailong International Lighting City opened an area of ​​more than 50,000 square meters, which has attracted more than 60 lighting brands to settle in.

In terms of LED lighting, all major lighting stores have LED products franchise stores. In addition to municipal, entertainment and other applications, LED lighting is actively entering the mainstream home lighting market in Wuhan. Home-based stores such as Haomeijia, B&Q, and Real Home are also eyeing the lighting market. Large-scale brands and small dealerships will eventually gather to create a large aircraft carrier in the Wuhan lighting market. In the near future, the traditional small market with solitary sails will not escape the fate of industrial development.

In Wuhan, where large-scale brands, large-scale stores, large-scale merchants are concentrated, and there is a strong demand for LED lighting, the “2013 China Good Products Tour Exhibition and Merchants Conference” attracted more than 80 channels from circulation, retail, engineering and other channels. The business is on time. During the period, Zhu Haisheng Lighting Chairman Yao Huaiju, Laiwei Optoelectronics Marketing Director Mao Zilai, Love Huajia Lighting Hubei Operations Center General Manager Wang Wenqiang, Wuhan Character Decoration Senior Designer Xiao Yong and others successively on corporate advantages, brand strategy, business tactics, In-depth discussion of lighting design and other aspects. Finally, He Wenbin, director of high-tech LED marketing, analyzed the situation of the LED industry with accurate data. The participants expressed that the quality of the forum was quite high, and the cost performance and marketing strategy of the company were close to the market and benefited a lot.

Yueqiang Lighting, Han Lili and many other dealers have agreed on the brand concept of Laiwei Optoelectronics' light source series products, and hope to become a long-term partner. Wuhan Changjiang Semiconductor Lighting, Shenzhen Yuhao Technology and other manufacturers, after understanding the strength of high-yield production and research and the effect of this good product investment conference, immediately organized personnel to participate in the "2013 China Good Products Tour Exhibition and Merchants Conference" Wuhan Station, said that the quality of the participating merchants is high, and the negotiations are very happy.

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