Brushless BLDC Worm Gear Motors Worm Gear Motor,Planetary Gear Motor,Brushless Gear Motor,Brushless Bldc Worm Gear Motors Jinan Keya Electron Science And Technology Co., Ltd. , https://www.keyaservo.com
This can not help reminding people of the "3D TV first year" seven years ago - the same hot attention, the same major companies have to get involved. However, over time, 3D TVs have quietly faded from the public's perspective, and have counted on the process of being marginalized. Is it possible to provide a lesson for VR? 
3D TV with glasses comes and goes
In the "concept-driven" TV industry, new technologies and new Shantou can become marketing points for color TV companies. The 2009 Hollywood science fiction movie "Avatar" has made 3D vision technology a hot spot. Domestic and foreign TV manufacturers have followed suit, making 2010 the first year of "3D TV."
In the market, with the large-scale promotion of 3D technologies by major TV brands, consumers’ awareness of 3D TV has rapidly increased and exceeded 80% in the year. At the same time, the application of 3D technology in color TVs is also rapidly maturing. Data show that in 2011, China's 3D TV shipments were about 4.8 million units, and the penetration rate was about 12%. In 2012, the shipment volume increased to 9.78 million units, and the penetration rate reached 23%.
In terms of manufacturers, color TV upstream and downstream companies have begun to use the "3D concept" to seize the market: such as Samsung, LG quickly released 3D new products in early 2010, and Sony is using the concept of "3D World Cup" to try to occupy the initiative in the production of content; Samsung and LG have established their own technology genres, shutter-type technology and polarization-type technology, and they have joined forces to form a coalition for domestic color TV companies. For a time, the “mage-sending dispute†has become a hot topic and many TV manufacturers, including Hisense and Skyworth, believe that the 3D function will become the standard configuration of future TVs.
However, the picture is not long, and as TV companies are preparing to grapple with the 3D technology genre, sales of 3D TVs have suddenly come to a high start. According to data from Yikang, from 2013 After the sales of 3D TV reached the peak of 20 million units, there has been a sharp decline in "lumbar-style": In 2014, 3D TV sales dropped to 11 million units, while in 2015, 3D TV sales volume was only 5 million. station. Earlier this year, according to DTG official website, Samsung and LG both plan to phase out 3D TV technology. Samsung will no longer install 3D features in new products, and LG plans to halve the number of 3D TVs in its product line. At the same time, Philips, like LG, will focus on OLED TVs. Danny Tack, who is responsible for product strategy and planning, even claimed that "3D TVs with glasses are dead."
Naked eye 3D TV applause
"The 3D technology itself is not a problem," said Peng Xiandong, general manager of the China Blackcom Battery Research Center, who told reporters at China Electronics News. However, after integrating with TV, the finished product was slightly rough. "The development of the 3D TV industry is less than expected, and it has a great relationship with the poor viewing comfort of 3D displays. Whether it is shutter-type or polarized 3D TV, consumers always use 3D glasses during their use. In addition to the extra equipment In addition to the inconvenience, long-term viewing will also bring dizziness, dizziness and other discomfort, greatly constraining the application of 3D.
"Secondly, there are few 3D TV contents available for consumers to choose." Peng Xiandong further explained that due to the current severe shortage of 3D film sources, watching 3D TV channels, it also needs high-definition set-top boxes, 3D Blu-ray DVD players and other equipment, plus 3D The cost of viewing has remained high. Make consumers discourage at the beginning of the purchase. In response, Danny Tack, who is in charge of Philips' product strategy and planning, said that not only is 3D resources scarce, but no one really cares about 3D effects. More importantly, 3D functions will make the TV itself more complex, and users want to It's just a simple viewing experience.
The latest report from the market research institute IHS states that 3D TV is a failed product due to content, price and technical issues. People must wear glasses to watch 3D TVs, and consumers do not buy it.
For the short board of 3D glasses, some manufacturers began to try to upgrade the "naked eye 3D" TV technology - by adding a special precision cylindrical lens screen on the LCD panel, the 3D video image after the encoding process is independently sent into the left and right eyes of people. To produce a three-dimensional effect, users can experience three-dimensional feeling without using stereo glasses, and can also be compatible with 2D images.
"However, it has run into VR." Peng Xiandong said that the development of television technology needs to fully consider the market demand, "When 3D technology is hot in the movie field, it is easy to impose it on the TV is very easy to encounter." Water and soil are not satisfied with the situation." On the one hand, due to the current high cost of large-size TVs, the average home TV is difficult to achieve the effect of the cinema screen, making the naked eye 3D TV "appeal or not"; and another On the other hand, because current VR application devices can provide users with an "immersive" experience compared with ordinary 3D TVs, the naked-eye 3D TV can easily get rid of the much-criticized extra equipment and can not help but feel bad about it. As the number of 3D TVs that can be seen on the market is decreasing, the 3D function seems to disappear in the future TV lineup.
Will VR follow the footsteps of 3D TV?
And just as many TV manufacturers have bet on 3D TVs in the same year, VR is once again a beacon of corporate betting. Recently, the overseas VR media RoadtoVR released an investigation report on the Chinese virtual reality helmet market. According to the report, the daily retail sales volume of VR mobile phone boxes reached 1,000, and the number of channels distributed to the channels every day reached 10,000. At present, TV manufacturers, handset manufacturers, and upstream panel makers have all set off a VR investment fever in China. In less than two years, hundreds of VR companies have been established one after another. China has become a hot spot for VR.
Although there are short boards similar to 3D TVs, they have fewer sources, extra equipment, uncomfortable wear, and high costs. On the device side, mobile VR devices are still immature, and the VR helmet experience on the PC side is better, but currently less than 1% of the world's PCs can support its smooth operation. And now the vast majority of VR helmets still can not completely solve the problem of "long-term viewing will be unwell"; in terms of content, technical standards have not been unified. Also like the current genre of 3D TV, in the entire VR industry chain, a variety of technical means surging, manufacturers of their own governance; in the audience, VR needs to spend more effort than 3D TV to nurture the audience. When 3D TVs were introduced, people had been in contact with 3D movies for many years. However, it is difficult for the consumer to understand and accept the concept of VR.
However, compared to 3D TV, it has a trump card - the viewing experience provided by VR is unmatched by the best IMAX movies. If VR technology companies and content providers can continue to provide viewers with this core experience, then viewers may be able to gradually accept and ignore their shortcomings. Therefore, we need to wait and see how the future of VR develops.
Why does the 3D TV sink, and does the VR TV fire? How far can this virtual fire go
"39 daily limit", "the highest peak of stock price reached 327 yuan", "the total market price of up to 40 billion yuan." With this series of footnote storm technology in the past more than a year by virtue of the "VR ecological circle" to make eye-catching. The blazing hotness of VR has made the industry can't wait to label the "VR first year" for 2016.