May 20, 2024

The laser TV technology has a solid foundation, and sales are expected to reach 10.6 billion yuan in 2020

The reporter was informed that the RGB pure laser TV launched by Zhongke Jiguang is expected to go offline in April this year. In addition, at the 2018 China Home Appliances and Consumer Electronics Expo (AWE), Hisense Electric launched a 300-inch 8K laser theater. Home appliance industry research institutions predict that laser TV sales will reach 10.6 billion yuan in 2020.

The laser TV technology has a solid foundation, and sales are expected to reach 10.6 billion yuan in 2020

Solid technical foundation

Zhongke Jiguang is a high-tech company jointly established by the Institute of Physics and Chemistry of the Chinese Academy of Sciences and Xiasha District of Hangzhou. A related person from Zhongke Jiguang told a reporter from China Securities News that the laser TV uses red, green and blue laser light sources for imaging, and the first batch of products will be put on the market in April.

According to reports, the laser TV uses a reflective ultra-short throw projection technology laser light source, which is composed of a projector and a projection screen. In a high-brightness environment, a laser TV can show a good picture. The mainstream laser TV size is currently above 88 inches, which can meet the home theater experience.

"In 2015, we have developed it, but it has not been publicly sold." A related person from Zhongke Jiguang said that the company's laser TV-related technology relies on the Institute of Physics and Chemistry of the Chinese Academy of Sciences, and has a leading position in the field of laser display technology.

The sudden emergence of laser TV has ignited the enthusiasm of the color TV market. Peng Xiandong, general manager of Zhongyikang Black TV Research Center, told China Securities News that laser TVs are mostly screenless in China. Compared with LCD TVs, the cost is lower. It has certain advantages in the large-size field and will become the color TV market in the future. Important sectors.

Dong Min, vice president of Allwin Cloud, said that the domestic laser display technology has a solid foundation and has a complete chain of independent intellectual property rights in the field of laser full-color display technology. In particular, it has its own patent protection for key components and machine technologies such as all-solid-state three-color laser, shimming, decoherence, and laser display.

However, as a new product, laser TV also faces many challenges. Dong Min pointed out that in addition to the cost still to be reduced, chip TI, light source and lens are mainly concentrated in Japanese companies. Picture quality and price will be important factors to promote the development of the laser TV industry. "Currently, the price of the product is around 30,000 yuan, which still feels difficult for ordinary consumers."

Peng Xiandong believes that the cost of 70-inch laser TV products will be effectively reduced in the future, which is suitable for the needs of ordinary consumers. "The color TV market is at a rising stage of demand for 55-70 inches, and laser TVs can take advantage of this window period."

Multiple company layout

According to data from Aowei Cloud Network, laser TV has grown from a thousand units in 2015 to 71,000 units in 2017, and it is expected to reach 450,000 units in 2020, with sales reaching 10.6 billion yuan. The rapid development of the industry has attracted the participation of traditional home appliance manufacturers such as Hisense Electric and Sichuan Changhong. Suppliers such as optical lenses are also trying to get a share of the pie with the advantage of the industrial chain.

Hisense Electric is a leading manufacturer of large-size laser TVs. As early as 2007, Hisense established a professional R&D team for laser display technology and products. In 2013, at the CES show in the United States, Hisense launched a world-leading laser large-screen cinema product. In 2014, Hisense's laser theater was successfully commercialized, and the products were launched in batches. In 2016, Hisense released the world's first DLP ultra-short throw 4K laser TV.

Hisense Electric said that through years of investment and accumulation, Hisense Laser TV has more than 320 core patented technologies, and has completed technological breakthroughs from 2K to 4K and then to two-color 4K. The products cover 88 inches, 100 inches, 120 inches and other specifications. , Leading the industry in terms of technical reserves and product lineup.

In September 2015, Sichuan Changhong, a veteran home appliance manufacturer, launched the C1 series of laser theater products; in 2016, 4K large-size laser theater TVs were launched; in July 2017, Sichuan Changhong's annual production capacity of 150,000 sets of laser optics and mainframe integrated standard production lines Put into production. The company stated that it will strive to achieve an output value of 660 million yuan in 2020.

As a high-end optical lens supplier, United Optoelectronics has benefited from the development of the laser TV industry. The company previously stated that some of its products have been used in JMGO laser TV products.

On February 28, the "Laser TV Technical Specifications" jointly drafted by 7 manufacturers including Hisense Electric, Sichuan Changhong, China Electronics Standardization Institute and China Electronics Chamber of Commerce was released. This is the first product standard in China's laser TV field, and it indicates that China's laser TV industry will enter the fast lane of standardized and healthy development.

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