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After the opening ceremony of the NVC Malaysia store, Wu Changjiang took time to accept the interview.
Reporter: Mr. Wu, hello, why is the first NVC overseas store opened in Malaysia, not in other countries?
Mr. Wu: The Malaysian market is an overseas market opened by NVC earlier. As early as two years ago, we have already entered the Malaysian market and have always operated well. Since the beginning of this year, we have stepped up the pace of overseas development, especially in Southeast Asia, which will be the focus of NVC's overseas breakthrough. Malaysia is located in the hub of Southeast Asia, and the lighting market is very promising. The NVC Malaysia promotion and flagship store celebrations are mainly to further strengthen NVC's popularity in Malaysia's neighboring countries and broaden NVC's market channels in Malaysia.
Reporter: Opening a store overseas is definitely a great significance for NVC.
Mr. Wu: Yes, entering the Malaysian market is part of NVC's global development strategy. The opening of Malaysia's flagship store is a powerful implementation of this strategy. In the future, NVC Lighting will continue to expand its market development in Malaysia and carefully cultivate Malaysian lighting. In the market, the NVC lighting brand is deeply rooted in the hearts of every Malaysian consumer.
Reporter: What is the current expansion of NVC in overseas markets?
Mr. Wu: At the beginning of 2006, NVC began to set up an overseas marketing system and officially launched global marketing with its own brand of “NVC NVC Lightingâ€, making the “NVC†brand soon spread throughout Southeast Asia, South Asia, the Middle East, Russia, Australia, South Africa and parts of Europe. In recent years, NVC has established sales organizations in more than 20 countries around the world. In 2007, it developed Israel, South Africa, Australia, Estonia and other regions. The export volume has increased by more than 70% compared with the same period of last year. A substantial increase continues to focus on new market development in other countries and regions that have not yet been developed in South Asia, the Middle East and Eastern Europe.
Reporter: The development of overseas markets is so smooth. What do you think is supported by it?
Mr. Wu: Since the beginning of 2006, NVC has been put into operation in the 200,000-square-meter industrial park in Huizhou, Guangdong. NVC Chongqing Industrial Park and Shandong Linyi Industrial Park have been put into use and construction. NVC has now developed into the largest manufacturer of lighting products in China. In April 2006, we introduced Softbank International Venture Capital. This year, Merrill Lynch Investment Bank has injected capital into us. In August 2007, NVC officially became GE's strategic partner in China. NVC exclusively represented GE's light source and electrical products in China, and also became one of GE's global lighting fixture manufacturers. These have provided us with strong support.
Of course, in the process of NVC internationalization, I am most grateful for the efforts of our team and overseas distributors, and the support and help of people from all walks of life and friends.
Reporter: How did President Wu plan for the overseas expansion of NVC?
Mr. Wu: “Creating a world brand and striving for the industry first†was proposed when I founded NVC. We are going to follow the goal of “creating a world brandâ€. We must go abroad and go to the international stage to show. Own style. We create a world brand, not just selling the products abroad, but also making our NVC brand popular in foreign countries. However, in the process of achieving the goal of “creating a world brand and becoming the industry firstâ€, we will never blindly expand, but we must be as fast and stable as a race.
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