Nokia Responds to Microsoft: Explaining the Energeticness of WP Industry

Although HTC grabbed the mainland's first Windows Phone Phone 8 initiative, Nokia's confidence in the market for its first WP8 model was unwavering. On December 5th, the mobile customized version of the Nokia WP8 mobile phone, the Lumia 920T, was officially released in Guangzhou. Its global CEO, Elop, appeared at the same time and became one of the many 920T "platform" guests.

When talking with Phoenix Technologies, Nokia Greater China President Gu Sihua said that he is full of confidence in Lumia's prospects, facing WP camp rivals, and even rumors that Microsoft will launch WP’s own mobile phone. Gu Sihua believes that this is contrary to the situation. Explain the vitality of the WP industry, he firmly believes Nokia's choice was correct.

Release 920T and WP8 models with the same PK

The Lumia 920T launched this time is a customized model of China Mobile. It is equipped with a 4.5-inch display and a dual-core 1.5GH processor. It is also the first WP8 smartphone supporting TD-SCDMA networks. The official price is 4599 yuan, which is available in four colors: yellow, red, white and black. It is expected to be listed in December this year.

In Gushi’s view, the PureMotion HD+ HD screen, Pureview, wireless charging, city kaleidoscope, etc. are the unique flash points of the Lumia 920, and Windows Phone 8 will also be one of the reasons Lumia 920 will attract customers.

Lumia920 was launched earlier in Germany, Italy, Australia and other places, and its sales exceeded expectations. The DNA of retailers from Finland's hometown of Finland has even said that the market demand of Lumia 920 exceeds any mobile phone launched by Nokia in 10 years.

It is reported that Lumia 920T will all be produced in China, Nokia said that in this way, the product turnover of the Chinese market will be faster and the source of supply can also be guaranteed. At present, China has also become the largest market for Nokia Lumia.

The Microsoft WP8 system is still in the ascendant. Nokia, as an ally, is not alone, and even loses the "initial right".

Samsung was the first to release the world’s first WP8 mobile phone. On Monday, HTC Unicom’s customized WP8 smartphones 8X and 8S were also released “Card Point”, and Apple’s iPhone 5 will land in the mainland next week, with rivals attacking Nokia. Whether or not the future can be expected is still unknown.

Keep betting on windows Phone

According to market research firm Strategy Analytics, Apple and Android phones currently account for nearly 90% of the entire European smartphone market. Data from IDC shows that in the third quarter of 2012, Nokia fell out of the top five global smartphone manufacturers.

On the one hand, because Nokia is in the process of transitioning from Symbian smart phones to WP smart phones, competitors have gained sufficient opportunities to compete for market share. On the other hand, Lumia's previous models mostly use WP7.5 systems and cannot be directly upgraded to. WP8, the consumer's attitude of "holding money and watching," has led to a decline in sales.

Therefore, analysts believe that the high-speed LTE module and Windows Phone 8 system will become the main selling point of Lumia920, and Nokia is expected to re-apply to the old users of other platforms. According to Neil Mawston, an analyst at Strategy Analytics, “The demand for 4G handsets in Europe is clearly strong.” The Lumia 920 and 820 handsets are compatible with more than 20 LTE mobile networks in Western Europe. The iPhone is only compatible with LTE networks of Deutsche Telekom and British EE. He expects Nokia to sell 5 million Lumia phones in the fourth quarter this year, up from 2.9 million in the previous quarter.

However, the market is always turbulent and unpredictable. There are rumors that Microsoft is planning to launch its own WP smart phone, just like the launch of its own tablet computer, and more news further confirms that Microsoft's handset is manufactured by Foxconn. If this is true, Nokia's days may be even worse.

Gu Sihua did not comment on the rumors that Microsoft will launch its own-brand mobile phones, but he said that more manufacturers joining the WP8 camp means that the prospects for the WP8 industry chain are very promising, which also proves from the side that Nokia chose the WP system at first. correct.

Gu Sihua believes that 2013 is of great significance to the WP industry chain and that more manufacturers are expected to participate.

Enclosure cheap cell phone market or march into third-tier cities

Nokia’s financial report for the third quarter of 2012 showed that the company’s total mobile phone shipments in the third quarter totaled 76.6 million units, down 15% from the 89.8 million units in the same period last year. Nokia's smartphone shipments in the third quarter were 6.3 million units, down 63% from 16.8 million units in the same period of the previous year. Of these, Lumia smartphones sold 2.9 million units, down from 4 million in the previous quarter.

In the third quarter, the average price of Nokia phones was 31 Euros, while the average price of smart phones was 155 Euros, which was 18% higher than the 131 Euros in the same period of last year and 3% higher than the 151 Euros in the previous quarter.

However, Nokia did not keep its Lumia smartphone with a high profit contribution rate, and the Nokia Asha series low-end entry models are also constantly on the market.

In late November, Nokia introduced two low-end models - the Asha 205 and 206; both are feature phones, 2.4-inch screens, including the Asha 205 with a full keyboard horizontal screen candy bar design, 206 with a regular nine-key keyboard, The price is only 62 US dollars (equivalent to about 386 yuan), the earlier launch of the Asha 308,309 retail price of about 99 US dollars.

What does a cheap mobile phone mean for Nokia? Why not focus on higher-margin products?

Gushi introduced, Asha series has launched 12 models in more than 130 countries in the world, he thinks Asha full touch screen series "can give consumers some unique highlights and characteristics." It is expected that the third-tier cities or remote areas will become one of Nokia's next important strategic pillars.