April 29, 2024

Crystal Power Pushes High Current LED Chips to Meet LED TV Market

Recently, some media reported that Taiwan's LED chip manufacturing leader Jingyuan Optoelectronics is trying to win the market demand for the most demanding low-cost direct-lit LED TV customers through the high-current LED product line, in the hope of increasing the LED chip order volume. And lifted overall revenue and interest rates, thus reversing the 2012 revenue loss situation.

Zhou Mingjun, general manager of Jingyuan Optoelectronics, said that compared with the large-size LED TVs of 60 inches or more, the revenue contribution from low-cost direct-lit LED TVs will be even more impressive, and it will become a battleground for LED chip manufacturers.

Zhou Mingjun said that although the LED industry boom in 2013 is still conservative, it is expected that the global low-cost direct-lit LED TV market penetration rate will be as high as 50% in 2013, especially Samsung's low-cost direct-selling. LED TV will account for 70% of its overall LED TV product line, so it is expected that the low-cost direct-lit LED TV is expected to become the main estuary of upstream LED chip suppliers in 2013.

Zhou Mingjun further pointed out that, unlike the initial stage of market development, the demand for high-current LED chips by low-cost direct-lit LED TV brands will increase significantly in 2013 to reduce the number of LED chips used and achieve the goal of reducing the size and cost of backlights. This will raise the threshold for the development of LED chips. Therefore, Epistar has fully developed high-current LED chips.

It is worth noting that although the high luminous efficiency patterned sapphire substrate (PSS) LED chip also helps low-cost direct-lit LED TV brands reduce the number of LED chips used, Zhou Mingjun believes that the current price of PSS LED chips is still relatively low. Expensive, so based on cost considerations, the proportion of low-cost direct-lit LED TV brand purchases is not high, so Jingyuan Optoelectronics will simultaneously develop LED chips such as sapphire substrates to meet the requirements of different customer groups.

In the face of the mainland LED chip factory competing to compete through the price war, the low-cost direct-lit LED TV market pie, in addition to the acquisition of Guang-Guang to improve the LED chip capacity and resource integration, and has been intensively introduced core technology Guangguang production line to accelerate the improvement of LED chip capacity utilization rate and process yield, thereby enhancing cost competitiveness.

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