March 29, 2024

Gathering lighting: Zhichuang brand spreads light culture

"The wind and the wind send the autumn geese, which can be used for high buildings." In the face of the confusing development of the LED industry, Shenzhen Juzuo Lighting Co., Ltd. has pushed forward a package of changes such as corporate equity transformation, upholding the brand concept of “visual new taste”, positioning LED light culture messenger, inspirational creation Leading the global first-line brand of LED lighting industry.

Pioneer quality, strong growth

As a new light source with high efficiency, energy saving and environmental protection, LED has a history of development in foreign countries for decades, but it is only a decade in China. When Shenzhen Jiaozuo Industrial Co., Ltd., founded by Ms. Xiao Ling, entered the LED market in 2003, the domestic industry is still in its infancy.

Not only started early, but also the starting point is high. When the domestic LED industry is still bleak, Japan on the other side of the East China Sea is the country with the highest level of LED penetration and 50% market penetration. The early creation of the industry, the first to target is the high-quality access to the Japanese market.

Juzuo Industry adheres to the corporate philosophy of “Honesty is fundamental, quality is life, innovation is the soul”, focusing on technology research and development to promote the continuous improvement of product quality. The company cooperates with famous universities and research institutes at home and abroad for production, education and research. It has a doctoral and expert research and development team. It has accumulated strong technical strength in the research and development, design, automatic control and system integration of LED lighting products. The development concept and international market, high-end product positioning, adhere to independent innovation, and constantly create more efficient, more energy-saving LED lighting products, and strive to achieve the extreme value of each product's light efficiency, light decay, long life, the same The product performance has been improved more than twice in one year. The company is not news, and the appearance is updated more quickly. It has obtained 16 invention patents, 2 international patents, 43 utility model patents and 14 appearance patents.

Strengthening quality management, Juzuo Industry requires all employees to establish the quality concept of starting product quality as the life of the company. In the production process, strictly follow the production manual and quality standards, fully test the product quality and ensure that every product in the factory is manufactured. Is a qualified product. In the product packaging and product design, the use of special processes, and strive to be personalized and advanced, and constantly change the novelty of the product. Quality is the core, service is the key, excellent service is the most effective and practical way to win trust. The company understands the customer's satisfaction with the brand through a full range of services, and obtains customer advice, and then feeds back to the marketing department and R&D department. Provide first-hand information for product development, and constantly improve and optimize products to meet the requirements of the Japanese market.

Leading edge, systematic technological innovation, strict and scientific quality assurance, making Juzuo Industry passed the IS09001:2008, ISO14001:2004 international management system certification, the development and production of LED lighting products, logos, displays, and the Japanese PSE, the United States UL, FCC, EU CE and other certifications, all products are in line with the ROHS environmental protection directive requirements, through which the customs have passed the frequent inspection and inspection of many large Japanese customers and many internationally renowned institutions, successfully occupying the supermarket-led high-end retail market. So far, it has been sold in more than 1,000 supermarkets in Japan. In particular, indoor LED lighting fixtures have been widely used in large-scale lighting engineering renovation projects in Japan, lighting up the Japanese lanterns, becoming the third largest supplier after Panasonic and Toshiba, and the first overseas company outside Japan. Brand supplier!

Xiongfengfeng, the demanding and perfect Japanese market, gave birth to the top quality of the industrial LED products, and also became the commercial stage for the company to show strong technology, and at the same time led the rapid growth of the company. In just a few years, Juzuo Industry has grown into a leading domestic LED lighting solution provider and a national high-tech enterprise. Its products are widely used in home, commercial, industrial, municipal, architectural and other lighting fields, especially in the field of indoor lighting. Has been in the international advanced, domestic leading position.

Change and restart, high hopes

Since the mass sales in 2007, in the world's most demanding Japanese market, there is no complaint and return of LED lighting products. Its technology and quality have not only withstood the long-term test of the world's highest-end market, but also with the world's top Panasonic and Toshiba. The level of brand competition is not inferior, with performance comparable, and the price is less than 40%, showing a unique price/performance advantage, accounting for about 10% of the retail market share in Japan. At the same time, the products are also sold to the United States, Europe, Russia and other markets, and are the strategic partner of choice for many internationally renowned institutions. In China, the leading position of Juzuo Industry has also been recognized by the LED industry. It has taken the lead and participated in the formulation of 18 standards for LED indoor lighting in the country, Guangdong Province and Shenzhen City, and enjoys a high reputation in the industry. Xiao Inspiration knows that “the international advanced, domestic leading” gathering lighting, both in terms of technology and quality, has the responsibility and advantage to impact the well-known national brands in the LED industry.

However, Xiao Ling hopes that the company's products can occupy more markets in the world, focusing on building the lighting as a global first-line brand, and starting to expand the scale of the industry and improve its operational capabilities. Xiao Ling leads the company on the road of joint-stock development and attracts Investment, strong alliance and joint efforts to make the company bigger and stronger, committed to the realization of brand goals.

In the process of share reform, the integration of resources into lighting, adjustment strategy, in the market layout, from the previous export-oriented to domestic and international dual-track parallel; business structure highlights LED indoor lighting products retail and lighting engineering two sectors, the former focus on promoting retail The market prospered and further promoted the popularization of LED indoor lighting products; the latter mainly participated in indoor and outdoor lighting engineering renovation projects, and participated in the market competition of municipal lighting, commercial lighting and industrial lighting engineering by contract energy management.

The reform and restart of the collective lighting, its enterprise strength has been unprecedentedly enhanced, and the competitive advantage is more powerful. At the time when many domestic companies were in trouble, the lighting for the gathering was rumbling, and the production and sales were booming. Not only did the production scale double, the products entered the Wal-Mart global market smoothly, and the domestic market was successfully expanded. Now it has entered Shenzhen Jizhidao. Large supermarkets such as Carrefour, China Resources Vanguard, Tianhong, and Shundian have cooperated with energy conservation service companies across the country in many large-scale municipal and commercial lighting engineering transformation projects. The large-scale domestic sales have accounted for more than half of the company’s total sales, and the world’s major The giants are also seeking cooperation, and they hope to be allowed to use OZ technology for ODM production.

“The spring of China's LED industry has really come.” Xiao Ling feels gratified. She is pleased that with the promotion of national policies, the domestic LED market will accelerate development. She said that the performance of LED lighting products has increased by nearly 30% every year, and the cost has dropped by about 30% every year. For example, a 6-watt LED lamp can replace a 40-watt incandescent lamp. The current unit price is 49.9 yuan. At the end of the year, it will drop to 39.9 yuan. In 2013, it even sold for 29.9 yuan. She firmly believes that as the most promising enterprise in China's LED industry in 2011 and the most competitive brand in the LED industry in Guangdong Province, the LED lighting products have been listed in the “Guangdong Province Green Lighting Demonstration City Indoor Lighting Recommended Purchasing Product Catalogue”, which will As a civilian consumer goods and quickly enter the domestic ordinary family, the company will be able to speed up the occupation of the domestic market, and achieve greater and stronger enterprises in the simultaneous development with foreign markets.

Innovative taste, Guangda Culture

“Enterprise listing is not only the fundamental way to accelerate the development of the company by capital operation, but also one of the effective channels for the public to recognize and spread the brand.” Xiao Ling believes that in today’s market, the wine is also afraid of the alley, the brand must pay attention to propaganda and broadcast. Here, in the actual case of common engineering and market, the collective lighting proves the quality of its own products, and it is also a good opportunity to transform the shareholding system, which will accelerate the realization of corporate development goals.

Xiao Ling compares LED lamps to human bodies. The light, heat and driving power are equivalent to eyes, body and heart. Collective lighting not only maintains the leading edge of technological innovation in terms of light distribution technology, power supply stability and heat dissipation effect, but also strives to maximize the energy conservation and environmental protection of the product from the light effect per watt of the whole lamp. The company not only produces lamps that can be automatically sensed and sensitized, but also has good sensory intelligence, high sensitivity, and can maintain the consistency of light efficiency in cloudy and sunny days. It also designs lamps with dimmable color, office hours, and reading time. Soft color, warm color during rest...

On the one hand, collective lighting seeks more intelligent lighting products, while pursuing the spread of light culture. Under the advocacy of the "health, comfort and beauty" optical concept proposed by Xiao Ling, the company has carried out in-depth research and design on the point and surface of light, gathering and scattering, strong and weak elements in product development, and will be scientific. The luminosity culture introduces life and provides the best illumination for the living environment. Xiao Ling appreciates such a kind of home decoration: the color of the room is set off by light, the level of the room is displayed, and the decoration of the home is very warm and charming through the decoration of furniture and decorations.

As a communicator of light culture, Guangzuo Lighting has opened up various lighting experience exhibition halls in the factory, such as scenes, living rooms, bedrooms, shopping malls, roads, subways, etc., and is exploring the road of product innovation and engineering upgrading, aiming at customers and society. Dedicated to a richer color, more brilliant brilliance.

Long-term cultivation in the Shenzhen LED industry, Xiao Ling feels deeply about Shenzhen's development and LED industry. She believes that in the past few decades, Shenzhen has achieved the current scale of the city with its high-speed development in the world. However, today's Shenzhen needs to develop a city brand through quality development, so the "Shenzhen Quality" proposal is timely. Along the way, the gathering of lighting has paid too much hardship, and it has also gained the joy of experience.

Gathering lighting is now the brand development period. On the basis of the rapid growth of annual growth rate, the company hopes to create a self-owned brand of LED lighting in the LED field through the display of excellent quality products and the leading of innovative technology. The field of indoor lighting has become a truly competitive and influential international first-line brand. At the same time, it has fulfilled its social responsibilities in the field of light culture communication and is willing to be a messenger of global light culture.

Zhichuang brand, spread light culture. Gathering lighting firmly walks on the avenue of quality innovation, and the front is the "Chinese brand in the world"!


(This article is a collection of lighting submissions)

Jewelry Safe is a secure and protective storage container against burglar & drilling 

Details:

 A Jewellery Safes are of elegant and top grade appearance and are decoration art  in household;

Electronic and fingerprint panels are available;

Higher security performance to secure treasures;

3 wrong code inputs shall trigger the alarm;

Comes with an Emergency power supply in case of an emergency when there is a black out or the electricity is off; a warning tone goes off when the electricity is about to power off, so the owner can change to the emergency power supply  in time.


Jewelry Safe

Jewelry Safe,Mechanical Jewelry Safe Box,Jewelry Safe Box,Jewelry Safety Box

YONGFA INTELLIGENT TECHNOLOGY SECURITY CO., LTD. , http://www.yongfa-safe.com