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“At the end of 2009, the International Electrotechnical Commission determined the international standard for LED LCD backlights drafted by Dr. Hisense Liu Weidong. At the same time, Dr. Liu Weidong will also lead the drafting of the general standard for backlight display with foreign experts. The series of international standards by Chinese companies Responsible for the development, in the field of global flat panel display for the first time. So far, Hisense as the expert status of LED technology is fully established." On March 31, Hisense Group Vice President Liu Hongxin said at the Guangzhou Hisense Spring New Product Launch Conference.
It is understood that Hisense is the earliest enterprise to launch LED backlight LCD TV in China, and is also the earliest enterprise to establish LED backlight source LCD module production line. At this conference, Hisense launched a total of 13 LED backlight LCD TVs from 19 inches to 55 inches. The series integrates technologies such as the Internet, 3D display, and LED backlight. The Hisense LED series TV, named "Blue Engine", has functions such as calling and video chat. The conference also demonstrated the function of video chat.
The first opportunity to seize the flat-panel TV market
"From the introduction of the flat-panel TV concept to today's LED backlight display, network multimedia technology and 3D stereoscopic display technology, China's flat-panel TV has gone through 10 years of development. In the past 10 years, China's flat-panel TV has never existed. From weak to strong, the context of technology upgrade is very clear. The Chinese local brands represented by Hisense rely on increasing technology investment and accelerating industrial transformation. In the tablet market, during the enlightenment period, they simultaneously developed and simultaneously launched products with foreign brands. Competitiveness has achieved a qualitative leap." Liu Hongxin said.
It is understood that Hisense has been paying attention to flat-panel TV technology since 1998. It has set up a digital TV research institute, a liquid crystal TV research institute, a plasma TV research institute, and has introduced international experts to join. Hisense invests 5% of sales revenue every year in technology and product research and development, and establishes a three-level research and development system for products, reserve products and technology pre-research, and develops new flat technologies and new products according to technological development trends and domestic and international market demands. , to achieve a leading domestic counterparts 3 months to half a year to list new products.
Since 2004, the Chinese market has ushered in the rapid growth of flat-panel TVs. Hisense has seized the major opportunity of this industry upgrade and has launched the 1080P HD flat-panel TV. In June 2004, Hisense predicted that the era of flat-panel TV Moss is coming, and released Hisense's Anyview global tablet strategy. Since then, the rapid development of the flat-panel TV market has confirmed this prediction.
The market will always pay off for companies that seize opportunities. In October 2004, Hisense flat-panel TVs ranked first in the flat-panel TV market in China. Since then, Hisense has been at the top of the market. Hisense relies on the strategy of technology-based enterprise and steady operation to take the lead in realizing the successful transition of CRT TV to flat-panel TV.
In September 2007, Hisense built the first LCD module production line in China's TV industry by its own strength, breaking the monopoly position of foreign brands in the upstream industry chain of flat-panel TVs, enabling Chinese companies and foreign brands to compete in tablet products. Discourse rights, product differentiation has also become a reality. “Reducing production costs is another important goal of Hisense Electric's production of LCD module production lines. Through the construction and production of module production lines, the cost of flat-panel TVs that Hisense can control has increased from 30% to over 70%, significantly reducing product costs. Enhance the competitiveness of enterprises." Liu Hongxin said.
The first discovery of LCD TV technology trends
In August 2008, the second phase of Hisense LCD TV module was successfully put into operation. Hisense built China's first LED backlight module production line, and realized the large-scale production of LED LCD TV for the first time. In the same period, Hisense launched China's first LED LCD TV, which was a full year ahead of the domestic industry.
In view of the technical advantages of LED backlight wide color gamut, energy saving and environmental protection, high image quality and excellent product performance of “more beautiful, more energy-saving, more environmentally friendly and slimmerâ€, Hisense firmly believes that LED backlight LCD TV will become the inevitable development of LCD TV. Trends and will quickly replace CCFL backlit LCD TV products.
According to market research firm DisplaySearch, global LCD TV shipments will continue to grow in 2010, reaching 180 million units, of which the most favored are LED-backlit LCD TVs and 3D TVs, and global LED backlight LCD TV shipments. It will reach 32 million units.
It is also predicted that the shipment of LCD TVs in the Chinese market will reach 36 million units in 2010, of which the retail volume of LED LCD TVs will be around 7 million units. It is expected that the sales of LED LCD TVs in China will exceed that of ordinary CCFL LCDs in 2011. TV. In the next three years, the global TV market will usher in the blowout period of LED LCD TVs.
Hisense firmly assumes the role of market maker of LED LCD TVs. In September 2009, Hisense launched a full range of LED LCD TVs from 19 inches to 55 inches, speeding up the popularization of LED TVs. Since November last year, the market share of Hisense LED LCD TVs has exceeded 30% for four consecutive months, successfully surpassing foreign brands and ranking first in the Chinese market.
In December 2009, the International Electrotechnical Commission determined that Dr. Liu Weidong from Hisense led the drafting of the international standard for LED LCD backlighting. At the same time, Dr. Liu Weidong will also lead the drafting of the general standard for backlight display with foreign experts. This series of international standards is formulated by Chinese companies and is the first in the global flat panel display field. At this point, Hisense has completely established itself as an LED expert in the industry.
Finally promote the popularity of LED LCD TV
“In 2009, the retail volume of China's flat-panel market accounted for 20.3% of the global market. It is the fastest growing region in the world and has become the new leader in driving the global market. In this year, the Chinese color TV market completed the transition from CRT TV to flat-panel TV. The overall transformation, LED backlight LCD TV, Internet TV and other high-end flat-panel TVs quickly spread. This year, the comprehensive competitiveness of China's color TV companies increased significantly, the Chinese brand market share of more than 70%." Liu Hongxin said.
It is understood that in 2009, Hisense Group achieved sales revenue of 56 billion yuan and achieved the best operating results in recent years. In the Chinese market, the cumulative retail sales of Hisense LCD TVs is 16.94%. Hisense LED LCD TVs have achieved a market share of more than 30% and achieved the first brand in China's LED LCD TV market. In the international market, Hisense LCD TVs have grown strongly against the trend, with exports up 17%.
Liu Hongxin believes that in the face of a new round of upgrades in tablet technology, Hisense has made a comprehensive strategic layout: First, increase investment in research and development. The number of newly-invested R&D projects this year has more than doubled compared with 2009. Second, Hisense’s 2010 The products will be fully upgraded to LED LCD TVs; the third is to accelerate the construction of the upstream industrial chain of LED LCD TVs, to build five new LCD TV production lines and five LED backlight module production lines. By the end of 2010, the annual production capacity of Hisense LCD modules will reach 6.5 million pieces; Fourth, in the national key city stores, Hisense will take out most of the booths to display LED LCD TV new products, so that consumers can see, feel and experience, and quickly promote the popularity of LED LCD TVs. (Editor: maysoong) 