LED industry model changes can only be a breakthrough

The so-called new normal is a different and relatively stable state. It is a trend and irreversible development state. It means that the Chinese economy has entered a new stage that is different from the period of high growth over the past 30 years. In this special stage, The development of the LED industry is not as smooth as it used to be. It is this pattern that has brought unprecedented pressure on the development of the industry. Then, where is the future of industrial development under the new normal, and where is the way out?

Under the new normal, in the final analysis, the development of the industry is to return to nature and return to respect the laws of natural development and the path of basic common sense. However, at the same time, the development of a single type of industry can no longer satisfy and maintain the normal operation and operation of the market. Therefore, under the premise of routine operation of the industry, we must actively explore and seek new models. Only the continuous transformation of the model can achieve industrial development. . In terms of lighting and lighting industry, it is also inescapable to change its fate. Future developments and changes are the only things that are constant. To better develop, you can only adapt to local conditions, teach students in accordance with their aptitude, and look for new opportunities from the new model. Explore new developments.

The industry is over-saturated and the market is covered with smoke

Before the year of 2008, lighting and lighting industry can be said to be peaceful. From the bottom of the company to the bottom of the business, gold can be collected and the network can be easily laid out and simple channels can be filled. However, just a few years later, we are greeted with drastic changes. There is no peace in the past. It has long been history that previous distributors actively sought for suppliers. The oversaturation of the industry has subconsciously changed the channel model and changed the relationship between supply and demand. But this is not accidental, it is the inevitable result of the natural law of market development.

According to statistics, China's lighting and lighting industry has an annual output value of 550 billion yuan last year. Such a huge output value cannot be completely digested. It is an abnormal development for the industry. It is precisely during the recent years that the Chinese economy is experiencing a period of slow development. Foreign trade transactions are relatively influential by international finance, resulting in many lighting companies in recent years in the rapid reduction of foreign trade exports, increase the construction of domestic channels, which undoubtedly increased the degree of competition in the domestic market.

The saturation of the industry is not only the saturation of the output value of the upstream manufacturing enterprises, but also the saturation of lighting related lighting industries and related supporting markets throughout the country. The establishment of lighting and lighting industry bases in all parts of the country has completely broken out the unique industrial structure of the ancient town. It has become a normal practice to lay out industrial cluster bases for the East, West, South and North, and industrial regionalization. There are numerous stores everywhere, and now it is basically developed that even a district-county market can have several building materials lighting market. This is a terrible thing. First of all, it does not say that business people do not get full of questions. What is urgent is the demand. Whether it is so big and how far it can be radiated, how to promote market development through demand is the key.

Demand-oriented, rational industry and store

At a salon exchange meeting, Fudong Yu, Chairman of Southwest China International Lighting City, and Huang Shangfang, general manager of Huayi Lighting Plaza, said that although the development of the lighting industry is a challenge, the local industries are rapidly growing, and the local stores are constantly falling apart. The status quo of the birth “when the status quo of the birth” was discussed in depth, the classic concludes that both the industry building and the store development need to return to rationality, all need calm thinking, and must be guided by market demand, so as to combine the development status of the enterprise itself and comprehensively analyze layout.

To a large extent, demand is a barometer that influences the development of industries and stores. The development of industries and markets is to follow the law of development from saturation to expansion, and then to saturation and expansion. When demand emerges, the original industry and the store can no longer meet the demand, it proves that capacity expansion is imperative. Of course, the emergence of some new ideas and new ways of play is accompanied by the emergence of new models. Through the new model, it is easy to change the original passive situation of the industry and the stores.

The advent of the alliance era, Baotuan development and upgrading

Under the impact of the mobile Internet, under the influence of the downturn in the general environment, the traditional business model no longer has advantages. In response to this, the development of the alliance has opened up a new way of thinking and has opened up a new road. And have a further upgrade performance.

The mutual alliance between the lighting distributors' promotion and channel promotion alliances and lighting companies, the cooperation alliances between the stores and the stores, and the large-scale regional and large-scale cooperation have risen to a certain height and area. From the terminal market, there is no core competitive advantage, there is no relatively advanced normative business model, and it is indeed a thorny affair and it is very difficult. Therefore, many people are optimistic about the alliance and development. The strength of unity is enormous, and the combined strength is incalculable.

Grab the opportunity to grasp the trend and follow the trend

Not long ago, several major lighting stores in the ancient town collectively issued a notice to lower the rent. This incident was not only a sensation in the industry, but also received much attention and suspicion. What happened to the store? In fact, this is enough to reflect the town lighting company days are not too good, by the town of lighting store collective rental, may set off a wave of national lighting stores rent cuts.

For the store, the rent reduction is not intended, nor is it desirable for the store, but it has to be done because there are many choices for the merchants. For this reason, a market leader in the industry launched a fierce discussion on the hot topic of where outlets are located. Participating individuals are the industry's most experienced coffee vendors with years of experience in selling games. The focus of his talk is still how to seek new business models, not to attract business, to market investment.

The thinking of the discussion is also relatively broad. For example, the market rent reduction cannot always solve the problem fundamentally, and it is not a long-term solution after all. Why not give relevant policies to rent out shops and let the stores gradually transform into property-based and service-type ones? Stores and merchants distribute profits in terms of sales volume, which can not only fill rents, but also allow mutual restrictions and mutual promotion between stores and merchants, and at the same time reduce the pressure on merchants; why not allow merchants to use shares in certain ways to become stockholders in the stores, With such a store, there is no need to worry about the merchants leaving and solve the problems of difficult investment and security. For merchants, they can also get dividends outside of sales. When talking about the "Industry + Finance + Internet +" model, everyone It has generated great interest. But then again, no matter what the new model, we must seize the opportunities for development, grasp the development trend, and pay attention to the overall development while taking advantage of the trend.

"Industry + Finance + Internet +" model will set off the development of the industry

In 2010, Southwest International Lighting City was established as the largest lighting industry wholesale base in the western region. Its operating model now seems to have grasped the development trend, and it has also responded to the development trend of the market. “Front Store Factory + Self-built Logistics + The “Transfer customers + cloth distribution network” model can attract more than 100 waves of study tours every year to visit and learn, and even become specimens of market learning in many provinces and cities such as Jiangxi, Shenyang and Sichuan. I have no people, I have excellent achievements of the Southwest International Lighting City, let it all the way to go higher and higher, become a base for the Sichuan, the layout of the southwest, the radiation of the western lighting industry base, if or today's newly opened industry continues to stay in this mode At the same time, it may not reach the height of the Southwest International Lighting City.

Not long ago, when attending a project seminar, it came into contact with a new mode of industrial operation, that is, “Industry + Finance + Internet +,” using industry thinking, then introducing finance, and the simultaneous operation of the Internet to let the industry land. The financial operation will promote the healthy and rapid development of the industry, and at the same time, the Internet will be used to fully promote the harmonious development of several major links. In the middle of this, there is even more eye-catching is "crowdfunding equity", so that everyone in a reasonable manner to become the shareholders of the industry, even if they do not become shareholders, in the financial sector based on a solid background, the industry is not bad money Naturally, it is very easy to give many policy support to merchants and businesses. This model is indeed worth the industry to think and explore, or it will become one of the new models for industry development in the industry.