April 19, 2024

Hisense Liu Hongxin: Three-Year Achievement of the World's Largest Internet TV Platform


“Haixue Cloud will be a company that relies on systems, platforms, and channels as the core value. 'Let everything be alive' is the strategy of Hisense Internet+.” On June 15, Hisense announced that its cumulative activation of smart TV users reached 10.67 million. At the same time, Liu Hongxin, chairman of Hisense Electric, further clarified His Internet + strategy.


Liu Hongxin stated that the market share of Hisense TV market is No. 1 for the first time in the country in 12 consecutive years and No. 1 for three consecutive years. This is the precondition for activating user No. 1; and Hisense smart TV has the most content, the best human-computer interaction, and image quality. The best, that is, the best user experience is to take the lead in breaking the 10 million mark and maintaining the first competitive advantage for the active user. This is only the first step in the achievement of Hisense Internet TV.

With the continuous development of smart TV, "content + terminal + data + service" has become a closed-loop value chain. Hisense's strategy is to make efforts on terminals, data, and services. In 2017, Hisense's number of smart TV users must exceed 30 million to cover 100 million people and become the world's largest Internet TV operating platform. That is, the competitive landscape of large-screen video media in China has been formed.

Liu Hongxin stated that in order to better reward shareholders and consumers, and promote the rapid realization of Hisense's strategic goals, Haishi Cloud will start a huge round of financing plan from now on, using financial capital as a means of incitement and competition, participating in holding video services and TV shopping. Internet companies, such as health care and online big screen games, have formed an ecological chain around the big screen of TV to enhance their core values. At the same time, it actively promotes the development of intelligent, mobile, and cloud-based products of Hisense’s products, “making everything possible.”

“There are many smart stories in the home appliance industry, but the real story is the big screen of television.” Liu Hongxin said that Hisense can quickly expand this advantage.



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