May 05, 2024

How is this BOE Alta TV?

Nowadays, smart TVs have more and more features, and more and more products are gimmicks. However, not all functions are useful. BOE Alta TV, the first self-owned brand launched by BOE, has a “simple” main city. How about the BOE Alta TV?



Evaluation Preface

As a leading global semiconductor display technology, product and service provider, LCD panels manufactured by BOE are used in many places, covering LCD TVs, mobile phones, tablet PCs, notebooks, monitors, automotive systems, and digital information displays. In the field, it has 22 years of experience in producing related products such as LCD screens and industry-leading technologies, and has strong upstream and downstream resource integration capabilities. BOE shipments have risen rapidly in recent years. Shipments exceeded 460 million units in the past year alone, and shipments of mobile phones and tablet PCs have achieved the highest number in the world. For example, the screens of many LCD TVs, mobile phones and even bank ATMs on the market are all produced by BOE. They have strong capabilities in hardware manufacturing and R&D. Now BOE hopes to create a new audio-visual equipment product, and this BOE Alta is a product aimed at high-end users.



Alta is a boutique audiovisual device created by BOE


BOE Alta positioned the consumer group as a "perfectionist." These consumers have their own unique attitude toward life and focus on the quality of life. They have a very high demand for TV design, texture, screen size, and audiovisual effects. Therefore, BOE designers and engineers have spent a lot of time in these areas. Out products that meet these high-end consumer ideals.



The design concept of BOE Alta is "Minimalist"


After the wave of bombardment by major TV manufacturers, feature overlays, and rapid product iterations, consumers pursuing perfectionism began to return to the nature of television and pursued minimalist products and lifestyles. BOE believes that an ideal high-end television should not only have conventional functions, but also need to convey aesthetic consciousness and humanistic values, and make it a part of people's lives. Let's take a closer look at how this 55-inch Alta attracts the "perfectionist" gaze.
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