[Text/Reporter Zhao Hui] On December 15th, sponsored by Yuanhui Optoelectronics, the 2012 High-tech LED Conference - LED lighting innovation and traditional transformation appeared in Shenzhen Mission Hills Golf Club (Dongguan Club), including G20 Summit member companies More than 300 LED CEOs and industry representatives from home and abroad have conducted in-depth discussions on the problems arising from LED downstream lighting applications. Gaogong LED CEO Dr. Zhang Xiaofei LED lighting - replacement or innovation Shi Huican, executive deputy general manager of Yuanhui Optoelectronics General Manager of Sunshine Lighting The Pearl River Delta is still the dominant position in the LED export. From 2011, Shenzhen, Dongguan and Guangzhou ranked the top three. In terms of the proportion of LED products exported, lighting products have risen to 48%, display screens are 34%, and chips are 15%. The United States, Japan, Germany, and Hong Kong are major export destinations. Nie Pengxiang, President of Incentive Testing “If companies are to do overseas markets, they must design and manufacture according to the standards and requirements of the products they import. They must consult with domestic qualified institutions to understand and communicate, and obtain certification.†Nie Pengxiang stressed. The fast Ethernet POE Switch supports 60-watt PoE budget to power up to 4 IEEE 802.3af (or 2 IEEE 802.3 at) compliant powered devices simultaneously. The PoE features make fast Ethernet POE switch an efficient and cost-effective solution for SMB, SOHO or other similar fields where there is deployment of PoE network for the wireless access points, IP-based surveillance cameras or IP phones anywhere else. Fast Ethernet POE Switch,4 Ports Ethernet POE Switch,Small Fast Ethernet POE Switch,8 Ports Ethernet POE Switch,10/100M POE Switch, POE Switch 10/100M Shenzhen N-net High-Tech Co.,Ltd , http://www.nnetswitch.com
Dr. Zhang Xiaofei, CEO of Gaogong LED, said that upstream or midstream is serving downstream. Now this period is a period of intense confrontation between traditional lighting and LED lighting. In the future LED lighting, China’s LED products are still like traditional lighting. Will occupy 80%-90% of the share, but this depends on how to do the real LED companies to achieve the best value for money. 
Shi Huican, executive deputy general manager of Yuanhui Optoelectronics, Guan Yong, general manager of Sunshine Lighting, and Nie Pengxiang, president of incentive testing, published the topic on the development of LED lighting industry, the status quo and development of LED lighting, the development of channels, and the testing standards for LED lighting. Mr. Lin Yan, the deputy general manager of Sanxiong Aurora, Ms. Xiao Ling, the chairman of Juzuo Lighting, Mr. Gong Wen, the general manager of Jingtai Optoelectronics, and Mr. Wang Peng, the general manager of Baishi Optoelectronics, started a roundtable discussion on the innovation of LED lighting. 
At present, more than 70% of domestic landscape lighting has been replaced by LEDs, and indoor lighting is said to be 1% lower. Outdoor functional lighting 10% of the world's street lighting renovation should be less than 10%, the current scale of replacement. Portable at 70% this definitely has. Special lighting may be said to be used only in medical and industrial applications. I personally think that there is no 30%, so he said that the following is correct. Car lighting 5%, 5% should be said headlights. TV backlight is less than 20%. Shi Yican, executive vice president of Yuanhui Optoelectronics, said that the two largest segments of LED lighting are indoor lighting and outdoor functional lighting.
"How long can the alternative market go? I divide it into two pieces. One is a point light source and the other is a surface light source. The point light source controls people's emotions through spotlights and artificial light. Because the traditional point light source has passed 100 years of history, LED To be innovative, this is actually very difficult, because the comfort of the lamps and the habits of people are very difficult. LEDs have a relative advantage in surface light sources, which will break through the lighting we have seen so far, and then The integration of light source lamps will be generated." Shi Yucan believes that without innovation, the development of LED will be difficult. 
When talking about product innovation, Shi Yucan said that the funds invested by Yuanhui Optoelectronics' laboratory are very large, and even beyond the professional level of our input in different aspects. Yuanhui currently has more than 150 international patents, among which there are several relatively important core patents, one is the daring lamp and the second is the candle light. The third is the twilight downlight. With the development of technology, LEDs will inevitably merge with buildings. Whether it is controlled indoors or outdoors, innovative products will be continuously developed according to the needs of customers.
LED lighting exports continue to grow channel construction needs to be strengthened
“Lighting exports have been growing for so many years. In addition to the short-term decline in 2008, last year was 22.34 billion US dollars. This year, it hit another record high. In the first three quarters, it reached 21.71 billion US dollars, an increase of 36%. From the perspective of export products, the light source The incandescent lamp was flat with last year, and the energy-saving lamp dropped to 1.4%. Other fluorescent products fell by 6.5%. In addition to the good performance of LEDs, other types of electric light source products have encountered a downward trend. The impact of Chinese products on the world is not to be small. Look.†Sun Yong, general manager of Sunshine Lighting, expressed optimism about the LED lighting export situation. 
Guan Yong said that the main channels of the market are divided into six categories, including dealers, supermarkets, department stores, engineering and advertising companies. Different countries are different. The proportion of supermarket channels in the United States is very large, but in the developed countries, it is mainly wholesalers and distributors, reaching more than 30%. China’s current proportion of projects is even larger. China's lighting market looks at market segments, and some segments have already started. Some segments have yet to be tested by time. Commercial office and retail start-ups are very fast. In mid-range hotels and commercial consumer markets, the replacement market has already started. Public lighting is very fast due to government guidance.
When talking about channel construction, Guan Yong believes that it is difficult for each enterprise to make channels. First of all, it is the product quality problem. At present, there is no way for LED lighting products to support a single store. The price of LED products is high, and the penetration of channels is not enough. It is difficult to form a wholesale form. The quality of the products has caused dealers and consumers to wait and see. Moreover, the competition in the channel is also very fierce, and the cost pressure on the enterprise is very large. Because the homogenization of products is very serious, we must have innovative products and ideas to attract dealers. The construction of the channel itself requires a lot of processes. The establishment of the brand is definitely not overnight.
Guan Yong asserted that in the next 18 months, the LED lighting market pattern will be relatively clear. If a new LED lighting company cannot build a brand within three years, it will be difficult to participate in the fierce market competition.
The stone of other mountains is used
Nie Pengxiang, president of the incentive test, said that the most important and stable market for LEDs is the US market. However, domestic companies only get a little bit of the US market share in the LED market.
In order to help domestic enterprises develop healthily, Gaogong LED and the inductive testing jointly launched the CLEAR program. A number of LED luminaires have been purchased by Gaogong LED in the market, and the test is responsible for testing. The bulbs outperformed the United States in a lot of data, and basically reached the average in the United States. According to the results of the analysis, the CLEAR results are a big improvement. Some projects are close to or even exceed the indicators of the lamps on the US market, but the proportion of products that fully meet the requirements of the regulatory projects is not large. 
During the roundtable discussion, the guests expressed their views on the status and development of LED lighting. Lin Yan, deputy general manager of Sanxiong Aurora, said that LED lighting is both future and present. There is only one customer to do lighting. This customer is our user and the user is the same. The starting point must be the same, that is, serving the brand.
"The current problem in the LED industry is that many people have an attitude of distrust of LEDs. Although LEDs have such problems, or all kinds of problems arise, I think it is still a problem of the product itself. This incentive and high-tech If you do this action, I feel that it is necessary to purify our environment like this name, to be irresponsible for the product, to be irresponsible to the LED company, and to be irresponsible to the industry, to get rid of it as soon as possible. General Manager of Optoelectronics, Gong Wen believes. 
Nie Pengxiang said that the CLEAR operation will be carried out in one round, and the sampling density and sampling frequency will increase. It is hoped that a complete data will be formed in the future. The performance of the products will be provided after two years and two years later, and the industry will be provided with valuable data. .
"In terms of LED price, consumers feel that the price is too high. How to promote the whole price/performance ratio will become very important for the people to accept." Shi Yucan believes.
Xiao Ling, chairman of Juji Lighting, said that enterprises must have a sense of responsibility and self-discipline. The government should promptly introduce industry standards, strengthen supervision, and better promote the development of the LED industry.
Xiao Wen, chairman of Lianchuang Optoelectronics, believes that enterprises should better combine the concerns of consumers and enterprises and make products that the people accept. In order to be invincible in the fierce competition. 
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