Comparable opponents are fighting with a blushing face and a thick neck. There is no such thing as "how lonely is invincibility", only the unwillingness to hesitate and strive for the top. Many people are discussing who is the next-generation display technology between quantum dots and OLED, and Samsung and LG have also begun to form gangs. In fact, it was born from the same root, so why is it too anxious to fry each other. It can only be said that in the face of the future development direction of display technology, both quantum dots and OLEDs are speeding up, trying to defeat their opponents with more obvious market advantages. However, the track has just opened, and quantum dot TVs have appeared in the domestic market. The decline. According to offline monitoring data, in the first quarter of 2018, the sales volume of quantum dot TVs in the Chinese market was 84,000 units, a year-on-year decrease of 20.6%; sales of 970 million yuan, a year-on-year decrease of 27.4%. Coincidentally, data from Zhongyikang shows that in the first half of 2018, the sales of quantum dot TVs in the Chinese market fell by 18% year-on-year, and sales fell by 20%. Why is this? The situation of dragon and tiger fighting that was originally expected did not appear, but the quantum dots suddenly fell into a trough, which is really puzzling. In fact, according to the "Analysis Report on Home Grid Purchases in the First Half of 2018", although the online market for quantum dots in the first half of the year has been reaped, the shrinking of the offline market eventually led to a 20% decline in the overall domestic market for quantum dots. . The poor performance of quantum dot TVs must be blamed on Samsung, the "helm". It is understood that in the North American market, in order to counter OLED TVs, Samsung has adopted a price reduction method to increase sales, but in the Chinese market, Samsung has not adopted a market strategy of reducing prices, which directly led to the sales of Samsung’s quantum dot TVs in the domestic market. Decline. What do you want people to say? Samsung is still proud of it. Unfortunately, China is no longer the China it used to be. The era of almost manning a Samsung mobile phone has already become history. However, Samsung is still holding the shelf and causing differential treatment. It is really unreasonable that it is totally unpopular. thing. And more importantly, the decline in sales is second. The decline in Samsung’s brand power among young people has also become an indisputable fact. As the main consumer group in the future market, if Samsung loses the trust of young people, it will be true. destroy. Although to a certain extent, the failure of the offline market has dragged down the overall performance of quantum dot TVs, but there is still an inevitable implied in accident. No matter how ambitious, it is only in vain that no results can be achieved, even if it is more honor and light. The decline in performance is enough to make people embarrassed, but as the leader of quantum dot TV, Samsung can counterattack it? This is obviously worth paying attention to!
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