Halfway through 2018, the first half of the kitchen appliance market has also ended. Due to the influence of real estate factors, the performance of the kitchen appliance market is not satisfactory. What is the performance of the emerging category of embedded kitchen appliances? Xiaobian takes everyone to see. 1. Embedded kitchen appliances are less than expected, growth slows down According to Zhong Yikang, the embedded kitchen power market in the first half of 2018 reached 3.35 billion yuan, a year-on-year increase of 9.5%, and the retail volume reached 564,000 units, an increase of 8.6%. In terms of products, the embedded microwave oven market reached 240 million yuan, down 2.4% year-on-year; the embedded electric oven market reached 1.13 billion yuan, down 7.1% year-on-year; the embedded steam furnace market reached 1.19 billion yuan, down 0.6% year-on-year. The embedded all-in-one machine market reached 780 million yuan, still maintaining rapid growth, up 103.9% year-on-year. From the data, we can see that the embedded integrated machine with composite function is sought after by consumers, which can save space and meet the demand of consumers for a single function and the demand for combined functions. It can be said that it can do three things. 2. Embedded kitchen power, embedded machine share expansion From the inside of embedded kitchen appliances, the market share of embedded and integrated machines, both online and offline, has increased greatly, and the market share of embedded electric ovens and embedded microwave ovens has been squeezed, especially online. According to Zhongyikang retail monitoring data, the online share of embedded one machine increased from 23.7% last year to 44.1% this year; and the online market scale has surpassed single-function products, becoming the leader in the embedded kitchen wire market. From the mainstream brands in the market, the proportion of embedded ones is also rising. In the offline market, the Siemens embedded all-in-one machine rose from 13% last year to 21%, and the US rose from 9% last year to 34%. In the online market, the market share of embedded all-in-one brands of various brands has significantly expanded. With the "rise" of the embedded all-in-one machine, it also has a certain impact on single-function products, especially embedded microwave ovens and embedded electric ovens. Therefore, enterprises should consider the strategic issues in product layout in the future. 3. The average price of embedded kitchen appliances has slowed down With the homogenization of embedded kitchen appliances, the increase in average price is affected. According to Zhongyikang retail monitoring, offline market, the average price of 2018H1 embedded microwave oven is 3845 yuan, up 3.0% year-on-year; the average price of embedded electric oven is 6441 yuan, up 1.1% year-on-year; the average price of embedded steam oven is 6983 yuan The year-on-year increase was 5.8%; the average price of the embedded one machine was 10,353 yuan, a synchronous increase of -4.1%. In the online market, the average price of 2018H1 embedded microwave oven was 2282 yuan, a year-on-year increase of 6.5%; the average price of embedded electric oven was 3916 yuan, a year-on-year increase of -2.9%; the average price of embedded steam oven was 4341 yuan, a year-on-year increase of -0.5 %; the average price of the embedded one machine is 4,734 yuan, a synchronous increase of 6.5%. It can be seen from the data that the average price growth of embedded kitchen appliances has slowed down, and even the average price of some categories has declined. The above is a summary of the first half of the embedded kitchen appliance market in the first half of the year. It can be seen that the embedded machine will be a new growth point for embedded kitchen appliances. We also expect embedded kitchen appliances to have a better tomorrow. . 48V 100AH Powerwall Solar Battery Shenzhen Jiesai Electric Co.,Ltd , https://www.gootuenergy.com