Smart TV: Accelerating R&D in Enterprises Becomes Market Hot Spot

The theme of this year's China International Broadcasting and Television Information Network Exhibition (CCBN) is “Promoting the Integration of the Three Networks and Sharing the Future of Radio and TV”, and the triple play has again become the absolute protagonist of the CCBN stage. In the context of triple play, smart TV has become one of the development trends of the color TV industry and it has begun to move toward the front desk.

Extending from mid- to low-end From the beginning of 2011, smart TV will gradually extend to mid-to-low-end products. In 2014, smart TV will replace 80% of the market share of Internet TV.

Tri-network integration has become one of the key tasks during the “12th Five-Year Plan” period. Prior to this, the country has identified the first batch of triple play pilot regions (cities), and the tri-network integration pilot work has continued to advance.

With the continuous advancement of triple play, one of its direct trends is the integration of three-screen mobile phones, televisions, and computers. In the "three-screen integration," television will become an all-media information platform, and smart TVs based on open software platforms will become an important carrier for home multimedia centers and triple play.

Since last year, Hisense, Konka, Skyworth, TCL, Changhong, and Haier have all upgraded their Internet TVs and launched smart TVs. Smart TVs have become a hot spot in the market.

Cheng Gang, deputy director of the network television technology research center of Hisense Multimedia Research and Development Center, said in an interview with a reporter from China Electronics News: “I think that smart TV is the next generation of Internet TV products. The current application of Internet TV is mainly audio and video. The content is dominated, and the applications and services that smart TVs can provide cover the Internet TV, and its scope is much broader."

China Yikang retail monitoring data shows that: in 2010, a total of 1,142 new products were listed on the color TV, of which 353 models were listed on the Internet TV, accounting for 30.9% of all new products. Among the 40/42 inch products, the number of Internet TVs listed accounts for 36.4% of the total, which is more than 1/3; of the 46/47 inch products, nearly half of the new products are Internet TVs; among the 50 inch and above TVs, The proportion of Internet TV reached 64.8%. "Having Internet capabilities has become a standard feature for large-size color TV sets," said Sun Taitong, a research manager at China Yikang.

Cheng Gang said: "Since 2011, smart TV will gradually extend to mid-to-low-end products. We estimate that smart TV will replace 80% of Internet TV market share in 2014."

Companies are scrambling to arrange at the same time the giants of foreign capital betting smart TV, at the same time, China's enterprises are not to be outdone, they have turned to smart TV research and development.

Smart TVs were first introduced by U.S. IT companies such as Google, Apple and Intel. This is yet another landmark event for IT companies to enter the consumer electronics industry. Faced with this new trend, major color TV giants have turned to the development of smart TVs. At the CES show earlier this year, Sony released a number of GoogleTVs. Its application system and operating platform attracted many visitors. Samsung’s 75-inch smart TV was placed in the most dazzling position. Samsung hopes to sell 10 million units this year. Smart TV; LG has put its focus on “smarter” publicity and launched a 72-inch smart TV.

At the same time as foreign giants bet on Smart TV, Chinese companies are not to be outdone. Hisense is one of the manufacturers of our country’s earlier intellectual property rights smart TV operating system, independent innovation of the HiTV-OS system. A few days ago, Konka introduced a smart 3D TV equipped with Android operating system - NetElite Android smart TV. Changhong’s smart home software platform “Xuanxuan” is a digital television interactive platform that includes an embedded operating system and embedded middleware to form a multi-standard compatible, multi-protocol and multi-service integrated interactive TV software platform and related Standard specification. Skyworth launched the smart 3D TV with CCFL backlighting in early March of this year. This series of TVs uses CCFL backlight 3D panels to solve the high price of 3D TVs. Haier Color TV is equipped with android smart card 3D TV has been large-scale market sales, can achieve more than 100 software downloads and installations.

The application store is the key In addition to follow-up product research and development, the Chinese enterprises must gain the initiative, but also need to seize the application of this commanding height.

In fact, in the field of smart TV applications, Chinese companies do not lag behind. "The application of mobile phones may not be suitable for televisions. Since the size of television screens is much larger than that of tablet computers or mobile phones, the human-computer interaction method is also very different from that of mobile phones. There are even greater differences in application scenarios for TVs. The application of the machine needs special development." Cheng Gang said. Therefore, Chinese enterprises should preemptively develop large-scale terminal application programs to seize the commanding heights.

In addition, in addition to timely follow-up product research and development, China's color TV companies to gain an opportunity in this round of competition, but also need to seize the application of this commanding height. Chinese companies have localized advantages in the creation of content applications and can create products that are more in line with the needs of the Chinese market.

For this understanding, some domestic TV companies have taken the lead. For example, Skyworth launched cool TV and created Cool Open. Konka launched an intelligent platform and users can freely upload applications. TCL and Changhong jointly established Huaneng. Hisense launched an independent research and development smart platform.

But overall, when the important work such as the conversion of analog TV to digital TV, the transformation of traditional TV networks, and the trial of triple play have not yet been finalized or just begun, if the cooperation of broadcasting and TV companies is not available, the color TV terminal companies will start the smart TV market. Still just wishful thinking. Therefore, for domestic color TV companies, it is more important to do business transformation and upgrade, strengthen enterprise management and independent brand building, and increase their competitiveness in the international market.

"The triple play is not only facing the product transformation, but also thinking about the transformation of the enterprise and whether it can jump out of the circle of manufacturing companies on the road of triple play. This is the key." General Manager of Hisense Electric Multimedia Development Center Shao Cheng, chief engineer, said.

Related links Konka pushes Netri Smart Android TV Recently, Konka launched Neti Smart Android Smart 3D TV. The highlights of Konka's smart TVs are: First, they can meet the needs of consumers' own choices and install smart TV applications according to their needs. Second, the Android operating system greatly enriches the library of smart TV program content. Consumers can not only watch traditional TVs. Programs can also use TV as an entry platform to log in browsers to search for more program content. Third, in the Android operating system, users have become content creators, can develop and share various program software, and create a wealth of application content. .

Skyworth low intelligent 3D TV prices Recently, Skyworth Group CCFL CCFL backlight does not flash smart 3D TV, the K08RD series TV CCFL backlight 3D panel, to solve the high price of 3D TV problems. Skyworth said that the launch of CCFL's non-flash backlight 3D TV is to use popular prices to promote the popularization of 3D TVs. The TV series includes 32, 37, 42, and 47 inches. The price is only equivalent to the same size CCFL LCD. The price is called "the lowest price of 3D TV in the world". Skyworth's K08RD series of 3D TVs for Skyworth Coocaa launches smart 3D family products. It is based on Skyworth's world-first "smart 3D engine" platform and is equipped with intelligent applications such as programs, content, and services.

Haier smart card 3D TV market Recently, Haier color TV equipped with android smart card 3D TV products have been listed for sale. It is understood that Haier smart card 3D TV uses the world's leading open android operating system to achieve more than 100 software downloads and installations, with chat QQ, playing games, watching news, search and other computers can do most of the functions. At the same time, this smart TV has the advantages of security, instant, mass, and interaction on the content platform. Haier has also set up a “content supermarket” with content providers such as Huadian Online and Wenguang Media. Consumers can watch the contents of massive programs at will. In addition, Haier Modular Card 3D TV adopts Haier's unique 3D non-screen flash technology, which effectively solves the problem of flashing eyes of 3D TVs and improves the viewing effect of 3D screens.