Since 2011, with the economic downturn in Europe and the United States, China's three major economic circles have experienced foreign trade weakness without exception. According to the results of the central bank's questionnaire survey, the export orders index fell below the threshold for the first time in the past three years in the fourth quarter of last year. The export order index was 48.7%, which was the first time since the fourth quarter of 2009 that it fell below 50%.
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However, 80% to 90% of China's LED companies rely on exports, and the operation of listed companies that have gathered a large number of LEDs is not optimistic. Many LED export companies have made the choice to transfer domestic products and explore emerging markets in the mainland. Just at this time, in November 2011, the Chinese government announced the roadmap for the elimination of incandescent lamps in time, which brought hope to the amnesty seeking salvation.
China is a big agricultural country. Nowadays, white woven lamps are commonly used in rural households. The market that sells 1 billion incandescent bulbs is here. With the rapid development of the rural economy and the improvement of people's living standards, farmers' demands for the quality of living lighting are also increasing. In particular, the government's policy of promoting energy-saving lighting has been implemented this year, which has further stimulated the huge demand in the rural market.
The 20,000 small towns that accommodate nearly half of China's urbanized population are a huge market for LED lighting. In recent years, the countryside has quietly spurred “low-carbon windâ€, energy-saving lighting, electric vehicles, solar bathing, and farmers’ enthusiasm for the low-carbon revolution, which provides strong consumption support for LED lighting to occupy the rural market.
With the maturity of LED technology, LED lighting is increasingly used in rural home lighting and agricultural lighting. The government attaches great importance to the development of rural areas and agriculture. In recent years, its support has become more and more important. Almost all merchants and LED companies believe that China's LED agricultural lighting market will benefit dealers and producers within two years. From now on, the vast rural areas will become the largest market for LED lighting.
The market space for LED agricultural lighting is also large. For example, the addition of crops to lightening is also a common technical measure used in agricultural production. The traditional method is to add a filter in front of the incandescent lamp (conventional lighting product), which will filter out the useless light, but also lose some energy. The LED light source has power saving, controllability and adjustability, and the illumination wavelength can be adjusted arbitrarily, and can meet the requirements of different wavelengths of light in different crop growth processes according to requirements. At the same time, because the LED light source is small in size, it does not occupy too much agricultural land and space, and does not affect crop growth. Therefore, compared with traditional lighting products, LED lighting products can not only reduce energy consumption, but also greatly improve the use value of light sources, promote crop growth and increase crop yield.
An energy-saving lamp company in Zhejiang benefited from the implementation of the strategy of “urban encircling the city†and established a marketing network system in small and medium-sized cities and rural areas. It has achieved a lot of results, and its sales scale has increased nearly 10 times compared with three years ago. The company is ambitious. In the first quarter of 2012, it plans to find 65 dealers in Sichuan, Hunan, Hubei and other provinces, and promote the number of energy-saving lamps to reach 300,000. It plans to work in small and medium-sized cities, especially towns and towns through three years of hard work. The level has established 10,000 marketing outlets.
2012 will be the year of LED lighting pipeline construction. How to get out of a road of "urban encircling the city and armed to seize political power" is a severe test for LED export-to-domestic enterprises and a way to seek redemption. 